Marketing Day: March 26, 2013 + MORE

The big question here is: “Do the big brands produce better landing pages than the average SMB?”
Do they utilize professional designers and take advantage of their status and brand image to design experiences that work in perfect concert with their other brand properties (Website, magazines, advertising)?
In this post, I’ll look at 5 company’s landing pages and critique what’s good and bad about each of them – and things they might want to throw into an A/B test for optimization…

  

Back in 2009, Sergey Chikuyonok wrote an article to present a new way of writing HTML and CSS code. This revolutionary plugin, called Zen Coding, has helped many developers through the years and has now reached a new level.
Emmet, previously known as Zen Coding, is the most productive and time-saving text-editor plugin you will ever see…

Some of the most powerful tools in marketing are also the simplest and least expensive. I was just thinking about this, as I observed the effectiveness of a 3 word sign, placed by a stairway in a coffee shop.

Additional seating upstairs
The sign simply said ‘Additional seating upstairs.’ In the space of 30 minutes, I saw at least a dozen people spot that sign, as they looked for a seat in an extremely busy coffee shop…

  Advice is easy to come by and just as easy to dispense. What’s more difficult is heeding advice. At a recent awards luncheon in Manhattan hosted by PR News sister brand CableFAX, a group of young “executives to watch” shared useful advice that has helped them succeed in the challenging and ever-changing cable/entertainment industry…

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Wolverine Film Director Premieres First Teaser On Twitter’s Vine Twitter’s fledgling Vine video app got a nice boost yesterday…

Please visit Marketing Land for the full article…

Just over 4 years ago, Craig Danuloff at Click Equations wrote an article called “The Economics of Quality Score” that provided a simple model to determine the value of Google Quality Score in your AdWords account.We all know the value of Google’s Quality Score in a high-level sense – Quality Score plays an important role in determining your Ad Rank, which is how Google determine the position in which your ad appears, which in turn determines the amount of exposure and clicks your ads will receive…

5 favorite blog post promotion methods that can help to double your traffic.Related Articles
The Moore’s Law Of Blog PromotionA Playlist Inspired By My First BlogStop! 3 Things You Must Do Before Marketing Your Blog

Lately, real-time marketing is the buzzword du jour. While the notion of real-time marketing has been around since the mid-nineties, the practice gained steam after Oreo’s “Dunk in the Dark” ad was created immediately following the power outage during this year’s Super Bowl.
Then, shortly after the Super Bowl — during the Oscars — it seemed like practically every brand was developing Dunk in the Dark-like ads…

The Facebook News Feed used to be sacred ground, reserved for only those with a direct connection to the profile holder – for example, posts from brands they follow. . . .
Then Facebook got tricky. They put in “Sponsored Stories” and bumped branded Page Posts to their own tab. Then they offered to put those Page Posts back in the main News Feed for a price (Promoted Posts…

Children have no control over the world they are born into. I think this is why any organization that aims to make the lives of those born into poverty or other less than desirable situations always get my attention.
Cradles to Crayons provides children from birth to age 12, living in low- income and homeless situations, with the essential items they need to thrive – at home, at school and at play…

Software developers figured out a long time ago that systems for managing versions made their jobs easier and more productive. Perforce is one of those companies that offered advanced versioning control to developers. Over time, though, they noticed that corporations have the same issues with internal documents – from sales sheets, to graphics, to whitepapers… teams collaborate on documents but often don’t have the latest versions to work from…

The afternoon of Day One at SES New York featured a high-level mobile marketing panel  hosted byDana Todd, SVP of Global Marketing at Performics.  Michael Bayle, Senior VP and General Manager at ESPN Mobile, Eric Litman, Chairman & CEO at Medialets and Brendon Kraham, Head of Global Mobile Sales and Product Strategy at Google shared the stage and their extensive knowledge on the current and coming states of mobile marketing…

The economy is in shambles in the United States. With record spending, the wealth gap continues to increase, poverty is climbing, the number of citizens dependent upon unemployment, food stamps, disability or welfare is at record levels. There’s only one sector of the American economy that’s thriving – with well-paid jobs, many job openings, tons of investment funding, and growing sales…

It’s true, usability has become a commodity.
Over the past few years, we have gotten used to certain standards in web design. In order to make a lasting impression on your visitors, you need to build experiences that go beyond those of a plain, usable website. This does not mean usability has become any less important…

I’m guessing the headline for this post brought you here for one of two reasons – you were curious or you were dismayed by the thought of it. And I’m okay with either, but one of you is going to be disappointed.
photo credit: Stuck in Customs via photopin ccSee, technology has indeed brought us to the point where we can actually run a business, sell a product and serve a customer without the need for human interaction…