Marketing Day: June 14, 2013 + MORE

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With the Leap Motion controller being released on June 27th and the Google Glass Explorer program already live, it is obvious that our reliance on the mouse or even the monitor to interact with the Web will eventually become obsolete.
The above statement seems like a given, considering that technology moves at such a rapid pace…

I think every business should have a website. Small, big, brick and mortar retail, cafe or hair salon – the web is where people go to find you when they want something. Websites are inexpensive and easy to build so there’s no excuse for not having at least a single page with a map, hours and an explanation of what you do…

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Mobile Affiliate Traffic, Sales Reach All-Time Highs In May [Affiliate Window] Mobile traffic and sales at affiliate websites hit all-time…

Please visit Marketing Land for the full article…

Time for some Friday fun! Many people unfollow me and don’t appreciate my blunt force social tactics online. I’m not sure anyone has classified me as a psychopath publicly or not, but there are probably a couple folks wondering. I don’t believe I am – but I am passionate in my debates online…

Marketing can be an amazing thing. If done right, campaigns can make you feel something — happy, sad, or just a little bit closer to your fellow human beings. 
If done wrong, however, you may still feel something … but it’s probably not what the company had in mind. Even when the company’s trying to be funny or cringeworthy, sometimes it just misses the mark and ends up straight up awkward…

A brilliant new feature has been added to the AdWords roster. Auction Insights now lets you see data across keywords and even up to the campaign level. Auction insights can be found in the Details tab under Campaigns, as shown below. You can get data for all or selected campaigns, ad groups or even keywords…

As a marketer, you’ve likely heard the term conversion funnel to describe your business’s path to ROI. But when was the last time you took a close look at this concept?
When users visit your website, they may not  be ready to make an immediate purchase.
That’s why your job exists as a marketer —  you compel prospects to do business with your company…

Marketing podcast with Tom Asacker
A few months ago I started a series of posts I’m calling Recover You. The series is focused on practices and habits that I believe lead to a healthier mind, body and spirit, a healthier business and ultimately a healthier economy. This is the final post in the series…

One of the bigger viral stories of the last two days was the foul-mouthed racist rant by a Dunkin’ Donuts customer in Fort Lauderdale, Florida, who filmed herself abusing the store’s employees and posted the video online. The coffee-shop chain has a policy that states that if employees neglect to provide an accurate receipt, then […

Need I say more? (Source)
Every now and then, you need to look at some really bad marketing a) to know that you’re doing it right b) to make yourself feel better and c) to laugh at the incredible faux pas that marketers, advertisers and magazine editors make because they #fail to check their work…

Image: Detail of Skyword Infographic
The acceleration of social technologies along with continuously evolving consumer behaviors has many agencies in a state of flux and asking: Where to invest resources? Which positions to staff and how to structure the agency to be adaptable and to grow?
For the past few years we’ve been modeling our agency at TopRank Marketing to better adapt and integrate…

Each month the Marketing Technology Blog would generate a great handful of leads for sponsorships, advertising and consulting opportunities. As the site continues to grow in popularity, though, we weren’t seeing a subsequent increase in leads. I had finally had it – I analyzed the site and reviewed where our calls-to-actions were throughout…