Marketing Day: July 8, 2013 + MORE

  

If you code websites, it’s a good bet that at least one of your clients has asked about or requested a mobile-friendly website. If you go the responsive design route (whereby your website is flexible enough to adjust visually from mobile to desktop widths), then you’ll need a strategy to make images flexible, too — a responsive image solution…

Okay, maybe spy is a little strong but experience tells me that most small business don’t know much at all about what their greatest competitors are up to when it comes to marketing.
I know you don’t really have any competition because you provide such a superior product and experience, but setting up a competitor specific listening station can uncover some useful insights…

ShoutEm offers a mobile application platform that has a variety of options for business, agencies and enterprise. ShoutEm apps offer content management, smartphone and tablet app builders, user engagement tools, monetization options and seemless publishing processes. Agencies can build high-quality mobile apps at a fraction of the cost of custom development with ShoutEm’s white label solution…

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the Web. From Marketing Land: Twitter Rolls Out Updates For 7 Different Apps & Syncs Direct Messages Across All Devices Today Twitter announced they are rolling out…

Please visit Marketing Land for the full article…

We tend to think that Big Business, with all its resources, has a big advantage when it comes to marketing.
But today, we’re challenging that assumption by asking four conversion optimization experts to critique a landing page by HP.
HP begins the campaign with an ad placed at the bottom of a customer email…

The battle for social mobile (somobile? socible?) dominance continued this week with a fancy new upgrade for Vine. They’re calling it their “biggest update yet” and the timing can’t be a coincidence. Can it?
It was only a few weeks ago that Instagram announced the addition of video to their social / mobile service…

I know what you’re thinking: “Finally? But I already have Graph Search!” 
Well, then you were one of the lucky ones. If you can recall, in January, we reported on the announcement of Graph Search, but it was just that … an announcement. The tool was in beta, available only to a limited number of users…

When you spend time creating great content and being useful on the social web (as well as in the real world) it’s inevitable that you’ll be included on a list.  Recognition is a powerful thing and when it comes to lists, the value of inclusion is in direct proportion to how objective and well curated the list is…

Did you ever have a project that just needed a little tweaking? Even though we have an amazing full-time designer, I almost feel guilty asking him to adjust a graphic or output a file in a different format because I’m not Photoshop-fluent. He’s a master, so I want him spending his time designing amazing infographics, whitepapers, calls-to-action and our branding…