Marketers Spending More On Facebook, LinkedIn Over Twitter, Pinterest, Says Poll [STUDY] + MORE

A flurry of Facebook executives and members of the company’s board of directors recently sold shares of Facebook or are planning to do so soon. Board members Erskine Bowles, the former co-chair of the now-defunct National Commission on Fiscal Responsibility and Reform, and Reed Hastings, Netflix CEO, converted Class B shares of Facebook into Class A, making them easier to sell in the future…

Vlix — an app that let users add filters and other features and then share them with others — is shutting down in August, about a year after its developer, SpotMixer, was quietly acquired by Disney. The news was delivered to Vlix users in an email last night; a copy of the note is at the bottom of this post…

Graph Search is rolling out to all U.S. English Facebook users. Is your page ready and Graph Search-friendly?
Right On-No Bull Marketing recently published an infographic showing how page admins and small business owners can make their page more easily found on Facebook’s Graph Search.

Now that Instagram has video, you’re probably eager to give it a try. Even though you might be using a social channel like YouTube, creating an exceptionally short 15-second video takes a little more time to think through because you don’t have a second to spare. Without a plan, you’ll just be shooting random footage…

Where is your company investing in social media over the next year?
According to a new survey by The Creative Group, more than six in ten (62 percent) of marketers say that they expect their firm to increase their spend on Facebook marketing in the coming 12 months, compared to slightly less than half (48 percent) for Twitter…

Would you be willing to abandon your flight plans to take a free trip to a mysterious location? For most travelers, the answer seems to be no.
In its latest marketing stunt, Heineken asked travelers in JFK’s terminal 8 to take a leap of faith and press a button on a specially-designed “departure roulette” board, which would assign them a new destination at random — effective immediately
Many declined the offer with various excuses — business trip, heading to a bachelor party, or just not adventurous enough — but some decided to be spontaneous and go for it…

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Major Internet, Social Media Companies Ask Feds to Let Them Report National Security Requests (SocialTimes)
Tuesday, more than five-dozen Internet companies, including the major Silicon Valley players, will ask the government to allow them to release information to users about the national security requests they’ve handled, according to a report on AllThingsD…

Google Play Books is now available in nine new countries, giving more iOS and Android users access to the firm’s extensive ebook library — five million titles at last count — and digital reading service.
Bookworms in Denmark, the Czech Republic, Finland, Greece, Hungary, the Netherlands, Poland, Romania and Sweden can now access Google Play Books both from the Web and Google’s relevant mobile apps, bringing the total number of supported regions up to 27…

A lot of effort and good money goes into writing and promoting your Facebook posts, so it just makes sense to do it correctly. However,  there’s no single right way to post on Facebook; but a variety of formats to get your readers engaged.
Zeal for Life, a wellness brand, has five good examples…

Playing in the final Major League Baseball All-Star Game of his 19 year career, New York Yankees pitcher Mariano Rivera took home the game’s MVP award and was also the most talked-about player on Facebook that night.
New statistics from Facebook (via The Sporting News) show that Rivera led Facebook buzz and his appearance in the game was the most-talked about All-Star moment on Tuesday night…

What content are you sharing on Twitter? Do you struggle to find interesting, relevant things to tweet about every day? In this post, I’ll show you how to curate content your followers will love so you can build a loyal community on Twitter. Why Curate? Today most marketers understand the need to create informative and relevant […

Lurkers who visit Reddit’s front page of community-powered popular links without signing up for an account will find that the content is considerably less godless and political.
The reason? Reddit’s management team decided to update the list of default subreddits (aka categories of user submitted links and discussions based on a single topic) displayed for people who aren’t signed in with a Reddit account…