Local Mobile Marketing Case Study: Colombo Hurd Slashes CPA with Mobile Marketing + MORE

Most of my memories of the 4th growing up are from camp. The day would be filled with color wars, then a BBQ dinner and a campfire and fireworks by the lake after sunset … arm in arm with friends. To put you in that mindset, here are my Benchmark 5: Songs for Fireworks, Campfires and More!Related Articles
Is Your July 4th Email Campaign Patriotic or Exploitative?Benchmark Email Presents Independence Day Email TemplatesNo Phone Support July 4th; Live Chat and Email Still Available

Note: A version of this mobile marketing case study appears on the AdWords blog (PDF version).The rundown WordStream client Colombo Hurd upgraded its largest AdWords campaign to Enhanced Campaigns in April. Because mobile traffic has tended to be more valuable to the law firm, they decided to ramp up their local mobile marketing investment and increased mobile bids by +25%…

  

It’s easy to get overwhelmed by the staggering array of resources and options available to designers. In this article, we’ll explore the idea of consciously restricting yourself to a set of core tools that you know, love and trust.
Take a traditional craftsman — let’s say a carpenter…

Welcome back.
In this final article in the email marketing series I’ve developed for you over the past few months, we discuss several advanced email marketing strategies you can put into use today.
These are email marketing strategies almost nobody uses, yet can add a tremendous difference to your bottom line…

Ah!!! The (rotten, stinky, cheesy, noxious) smell of the annual marketing budget process is closer than you think. It’s time to stock up on antacids and lay in a supply of instant energy drinks, because you’ve got two daunting tasks ahead.
First, convincing the decision makers holding the keys to the company’s treasure chest that it’s time to redirect the marketing program — because old traditional ways of marketing aren’t working anymore…

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Big Vine Update Includes Re-Vining, Protected Posts, Improved Camera & More Vine has started to rollout several of its promised upgrades…..

The late Earl Nightingale spent years travelling the world, looking for the secret to success.
Eventually, he found what he believed to be the secret he’d been looking for. Amazingly, it can be summed up in just 6 words: We become what we think about.
Mr Nightingale explained it like this:
Imagine a ship leaving a harbour, with it’s voyage mapped out and planned…

If you run a website for children or sell products aimed at kids, your job just got a whole lot tougher. This past Monday, the updated Children’s Online Privacy Protection Act (COPPA) rules went into effect and ignoring the rules could cost you up to $16,000 per violation.
The biggest change is in what constitutes personal information…

Managing Content Marketing by Robert Rose & Joe Pulizzi
There are certain books that I find myself recommending to folks on our team and to people I meet at conferences over and over again. These are books I purchase multiple copies of (I give them away and they also seem to disappear).
One book in particular that fits this situation is Managing Content Marketing: The Real-World Guide for Creating Passionate Subscribers to Your Brand by Robert Rose and Joe Pulizzi…

photo credit: ?ethan via photopin cc
What’s the most common complaint of the small business owner?  There aren’t enough hours in the day.
Everyone is short on time
Between providing your customers quality products and services, handling your invoicing, managing employees, prepping for quarterly taxes, etc…

OK, I stole the idea for this headline from Abbie Hoffman, author of “Steal This Book.” But let’s call it an homage instead of outright theft. My headline was inspired by WFMU radio host Tom Scharpling, who was, in his show last night, making fun of headlines that are naked ploys to get you to click […