LinkedIn Celebrates 3 Million Company Pages [Infographic] + MORE

DK New Media recently signed on with Searchmetrics and we’re now promoting their suite as an affiliate here on the Marketing Technology Blog. A key reason is that they’re one of the few SEO tools that is focusing as much attention on social impact and ranking as other traditional SEO factors…

LinkedIn started out as a place for career-minded individuals to network with other individuals but over the years it’s turned into the world’s biggest social network for everything business. They’ve added forums, mentor blogs, the ability to share videos and presentations. They also moved from the individual to the company with Company Pages…

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Have you ever had a landing page you just couldn’t beat?
I know I have.
I tried everything I could think of, and yet, one treatment after another was beaten by the control.
Today’s MarketingExperiments blog post features four tips I discovered for beating a reigning champion that you can use to get your testing mojo back…

What’s that smell? Oh. Right. Your web copy. (Image source)
We’ve all been there. We’ve slaved over our web copy. We’ve carefully crafted and polished each sentence. We’ve rewritten, and edited, and tweaked again.
We finally publish our web copy…and face total letdown. We find web visitors are bouncing…

Earlier today Yahoo announced a newly redesigned Yahoo News site. Graphics are larger and there’s more white space at the article level. It may feel too spartan for some and yet too cluttered for others. Design is hard. Regardless, it’s more consistent with the look of the new Yahoo…

Please visit Marketing Land for the full article…

Are you looking for ways to increase your Facebook Fanbase? Or, are you wanting to get your Fans more engaged and excited about your brand? One of the best ways I’ve found to do this is by running a contest. But beware, there’s a right way and a wrong way to go about this. Here’s an 8-step winning formula for conducting a successful Facebook contest:
1…

Lots going on today in the world of marketing and beyond. If you haven’t been on Facebook for the past day or so you may not have seen the roughly four trillion posts about the latest good news: The Supreme Court ruled that same-sex couples are entitled to federal benefits, and also declined to rule on a case in California, which clears the way for same-sex marriage in that state…

It’s tricky.
Why would people believe your sales messages?
You’re just trying to sell them something, aren’t you?
You use social proof to show your popularity. You display security badges to tell web visitors you can be trusted with their credit card details. Maybe you even use quotes from authoritative figures to vouch for your products…

  

Twitter needs no introduction. It has become the way to reach audiences for some people and companies and a place to hang out for others. Placing a Twitter feed on one’s website has almost become compulsory. Embedding a feed isn’t all that difficult if you are comfortable with Twitter’s default widget, but making your own will enable you to blend it into your website seamlessly…

Google Reader is going away on July 1, leaving its small but loyal fan based scrambling to find a replacement RSS reader. (This longtime Google Reader user has been very happy since switching to Feedly.)With Google Reader on its death bed, and iGoogle approaching the end as well, we thought it was high time we revisited some of the many other Google products that we’ve said goodbye to over the years…

There are 3 important ideas I’d like to share with you, so that you and your business avoid some very costly mistakes. They are all based around forcing things to happen, too soon.
Sowing and reaping
There’s a field full of wheat, just around the corner from me. The wheat is still green and clearly not ready to be harvested yet, but in the coming weeks, it will turn golden…

In honor of our Lessons on Leading series this week, here are the Benchmark 5: Leadership Lessons from the Stanley Cup Winning Blackhawks.Related Articles
Benchmark 5: Things We Can Learn from HockeyLessons On Leading, Kindle Fire HD & $100 Amazon Gift Card GiveawayThe Art of Leadership Lies in Communicating Like One

With 2.5 quintillion bytes of data created every day, marketers are challenged to stand out amongst the sheer volume of information confronting their target audience.
At the same time, information overload drives consumers to filter their choices to those few who are most trusted, credible and meaningful…

Thursday is guest post day here at Duct Tape Marketing and today’s guest is Nicole Beachum – Enjoy!
Photo credit: earningforever.com
Regardless of whether you are a small business owner or the CEO of a Fortune 500 company, without customers, you no longer have a business. Therefore, when it comes to any business, the customer experience is essential…

I’m not a fan of companies risking it all on trying to go viral… most can’t get the formula down and risk too much. That doesn’t mean you can’t capitalize on the huge growth in viral videos, though. One HUGE statistic on this infographic from Masters in Marketing, The Economics of Going Viral, stands out… the advertising…