Leadership Lessons: Can You Really Get More Done with Less Time? + MORE

Since Facebook purchased the filter friendly photo app Instagram last year brand adoption has skyrocketed according to a new study of the top 100 brands by SimplyMeasured. Since purchase last year, the Facebook owned Instagram has flourished. The post-purchase growth jumped 500% in just a year,…

Please visit Marketing Land for the full article…

Choosing not to preserve a 1000 year old Viking ship doesn’t really surprise anyone in Norway.
For Americans who are used to their own country putting mere 75 year old documents behind bullet proof glass, though, nothing could be more confusing than the longstanding debate about the fate of the Oseberg ship – a remarkably well preserved 1200 year old Viking ship unearthed from a burial site in Norway in the early 20th century…

Jeff Rosenblum is a co-founder of Questus, a digital marketing agency with offices in San Francisco, New York and Brea, Calif., whose clients include Suzuki, General Mills, Capital One, and Universal Orlando. 
He’s had a lot of success in the advertising world, so I was a bit taken aback when I met him for the first time and he immediately launched into a diatribe about how advertising needs a revolution, how people have learned to tune out ads, how the whole ad industry is stuck in the past and needs to be blown up and reinvented…

This ain’t Back to the Future. It’s Top Gun. We’re going time traveling—backwards. You with me? Here we go…
Is that Whitney Houston on the radio? Great song. Crank it. Oh, and did you hear? Mike Tyson’s the youngest heavyweight champ ever and the USSR doesn’t want to fight.
Aviator glasses? Right on…

Curalate is a platform that applies advanced image analytics to social media conversations to give you the most robust insights available for Instagram and Pinterest. They help brands strengthen their stories and turn pins, likes, hashtags, and followers into revenue.

Features of Curalate

Analytics – Curalate invented the ruler that measures your images…

If you’ve been a reader of my work, you know that I’m an opponent of the versus analogy in marketing. It’s often, as in the case of personalization, not a choice of what strategy to use, but when to use each strategy. There’s some irony in the fact that this infographic is mass marketing… but pushes for improved personalization…

  

Android is huge: 480 million people currently use Android devices, and 1 million new devices are activated daily. This means that every three weeks, the number of people who activate new Android devices is equal to the entire population of Australia. (Recent studies by Nielsen show that more Android devices are on the market than iOS devices…

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Thursday is guest post day here at Duct Tape Marketing and today’s guest is Steve Aedy – Enjoy!

Great writers know a thing or two about how great writing is done. After all, that’s their job. For you, the business owner or marketer who needs to do some writing, it’s helpful to know what counts for your particular needs…

LinkedIn is the place to go to get a new job, right?
Well, that is not likely to change but what is changing is what else LinkedIn is allowing its users to do, mainly to show off their expertise with their content. Whether it’s sharing others’ content or finding a way to get yourself in front of other experts LinkedIn is the place for professionals to play…

 
It’s possible for a special offer to go spectacularly wrong, if you fail to look at the offer from the customer’s perspective. Allow me to explain.
Messages and subtext
My wife received an offer from a local restaurant via Facebook. It was an incredible offer, genuinely worth around 90% off the price of a meal for two, with no strings attached…

Planning and executing a successful social media marketing strategy sometimes requires that brands look outside their own companies for assistance. Businesses may partner with consultants or agencies to tap into the expertise, skills and resources they can offer, to help with strategy and tactical execution of the plan…

Enhanced Campaigns Are Here! Wait … Am I Making More Money?When switching to Enhanced Campaigns – which will be required for all AdWords users within the next few months – I would advise all advertisers and managers to remember that any drastic changes that happen quickly and suddenly are most likely to go poorly…

With over 68% of all email being SPAM, it’s not only difficult to get your email to the inbox, getting it opened and the content clicked on requires quite a bit of attention. Leveraging live email content may be the strategy that puts your emails over the top.
Including live email content that adapts in real time is key to delivering relevant information to your subscribers at just the right moment…

Colleague Ryan Cox shared this mobile consumer infographic, Optimize Your Business for the Connected Consumer. There are some supporting stats that I’d love more info on… like that 80% of a mobile user’s time is spent on an app. Does that include their email? I’m thinking yes…

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Optimization and testing is all about learning. What really works? What really doesn’t (even though we thought it would when we set up the test)? And, most importantly, how do you learn these lessons in a reliable, repeatable way?
Every year at Optimization Summit, we conduct a live test. We receive your input before and during Summit, release the hounds/treatments into the world and in an extremely short amount of time (before Summit ends), use the live test as a teaching lesson to help marketers better understand optimization and testing…

As the end of the school year approaches, many graduates are planning their getaway celebrations.
Search for “best graduation getaways,” and you just might turn up this landing page. Does it make high enough marks to get people packing their bags?
Four optimization experts give a mixed review.
Here’s the landing page…