Infographic: Responsive vs Scalable Mobile Email Design + MORE

  

In my career as a user experience professional, part of my purpose has always been to help push our profession forward. And I’ve had the great privilege of being able to do just that in a myriad of ways — by writing books and articles, speaking at conferences all over the world, delivering in-house training workshops at wonderful companies, and simply doing the work for a great many clients…

Yesmail Interactive published a whitepaper titled, Mobile Email Design—Marketing Fit for the Small ScreenOpens in a new window, announcing more than 36 percent of emails are opened on a mobile device, which is projected to continue growing year-over-year.
As consumers continue turning to their mobile devices to check email, it’s more important than ever for brands to make calls to action simple to follow…

Our June series is called Lessons On Leading, or as we’ve been affectionately referring to it during our prep for the series … LOL.Related Articles
Benchmark Presents: A Series on Fortunate Events & iPad Mini GiveawayFacebook Develops Tool to Bypass Google’s Search Plus Your WorldEmail Marketing Services: Calculating Revenue per Email

With the introduction of Google+ authorship, it’s quickly becoming important in the world of SEO and social media to demonstrate who you know. Not only do users want to see that you are connected with industry leaders, but Google wants to see this as well. The more advanced blogs where your content appears and the more advanced people that share your content, the better chance your content has to succeed…

Earlier this year a new, more restrictive copyright law was passed in Germany that gave publishers near total control over the use of their content (there’s no “fair use” doctrine in Germany). It was championed by large magazine publishers and newspapers who believed they were…

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Small business ownership is no cakewalk. 
Just ask Eric Dosal. He’s the co-founder of BrightGauge, a data analytics and reporting platform, as well as a HubSpot customer. So in honor of National Small Business Week, we sat down to talk about what it’s really like to own a business. Here’s what he had to say…

Instagram’s new video service isn’t so instant
As many tech industry news sites predicted, Facebook-owned Instagram launched it’s video service this week.
However as CNET reports, it’s a bit of an apples to oranges comparison with the popular Vine, owned by Twitter. Instagram video offers 15 seconds, filters and no looping or touch manipulation…

Landing pages are mission-critical to your marketing strategy. You can drive all the traffic in the world, but if you’re failing to make that momentary connection, you’re throwing your branding dollars out the window.

Do your high bounce rates bring you to tears?
Do you feel like you’re flushing your web traffic down the toilet?
Do your A/B tests feel like you’re running in a hamster wheel?
Do your leads feel like leprechauns — mythical creatures who perpetually run and hide from your engagement tactics?

Add spice to your landing page
British Design Experts comes to the rescue with the following infographic, outlining the recipe for a perfect landing page…

If you want to sell successfully, get to know the prospective customer first.
Don’t say hello, then smash them in the face with a sales pitch.
The post The art of successful selling appeared first on Jim's Marketing Blog.

You don’t need me to say anything. Just enjoy the trailer and maybe let us know what you think.