Imagine that you’ve just looked at a really nice hotel on your favorite online travel site, but you haven’t yet booked your trip. Next, you’re off browsing other websites, and an ad for your favorite travel site pops up. Would you be more likely to go back to them and book your vacation if the travel ad had a picture of the specific hotel that you just browsed? Or will you be more likely to go back if the travel ad is a general ad for their brand? This is the kind of question online retailers are asking themselves every day, and, in fact, many choose to show the ad with the picture of the hotel…
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The world of business negotiation can be harsh, particularly if you’re anxious to establish yourself both as an entrepreneur and as a negotiating force to be reckoned with ~ your success in one area could well have a bearing on your success in the other, so what can you do to ensure that negotiations are as seamless as they are fruitful?
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Sir Richard Branson has been one of my role models for years. His flamboyant personality, can-do attitude and outside-the-box thinking inspires me in my entrepreneurial journey in one way or another. I love the way he raises his kids, in such a way that they kept grounded even though they can do anything with their father’s wealth…
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With investors spending billions of dollars in recent years, yesterday’s billboards have been replaced by highly targeted ads delivered over the Internet. We talk to three entrepreneurs in ad tech.
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No matter how long someone has worked for you or how competent they are, everyone makes mistakes. When it comes to loan applications, make sure someone else’s mistake doesn’t cost you or your company.
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The founder of Weedmaps.com is about to tap into a $200 billion industry.Justin Hartfield has been involved in the business of selling marijuana for years, running the Yelp-style website WeedMaps.com and serving as the gate keeper and advertiser for legal marijuana dispensaries across the U.S.He’s made a fortune from the venture, all the while remaining firmly on the legal side of the business by working on the sidelines and never personally selling weed…
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What are the main trends in web development and marketing in 2013? Write yourself a list, and then think about how many of them relate to mobile in some way, shape, or form. We would wager that almost all of them will relate to mobile devices in some manner.
Spending on mobile marketing initiatives has been on the increase ever since smartphones and tablets became dominant in the marketplace…
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Are You Communicating?
You have a great idea for an upcoming, marketing campaign and pitch it to your client. Silence.
You need information to finish a project and send out an email, call and text. Silence.
You call your client and leave a message to get some information for a looming deadline. Silence…
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