Who isn’t familiar with the popular taglines, “Just Do It” or “Live Mas” or “Because You’re Worth It”. These slogans are almost synonyms for the brands they represent. So, it is only natural that small businesses and startups would want to associate their respective brands with big organizations only. This is everything but the truth.
For all organizations, brands should be at the highest priority, and yet it one of the most difficult things to deal with. Most startups exit within the first 5 years of their existence. And one of the main reasons is the whole perception of branding being extremely difficult. To state the very obvious, it is just a big myth.
Branding represents who you and your company are, in real. It portrays the core values and principles of the company. Branding is important so that your customers trust you and your products. Every business starts small, and it is important that even as a small business, you must be prepared to fulfill the brand’s promise in the best of times and worst of times.
To begin with, it is important to find the main purpose of your business. What is a brand? It is nothing but promise to be delivered to the market. It is important to important to answer the WHY part of your existence. Why do you existence and what purpose do you solve? As a startup or a small business, you don’t need to a find a purpose that is going to change the world. For example, if you have started a restaurant that sells the same kind of food as the restaurant two blocks from your place, but if you use products that are locally grown to prepare your food, you still have a calling card.
What characteristics does your brand hold? You need to give humanly characteristics to your brand so that people can associate with it. It also helps your employees to communicate easily. It your brand bold, daring and adventurous? Or is it fun and quirky?
To begin with the pitch you create needs to have the appropriate key phrases and descriptions that will help you interact with your customers with ease. You could open and close with strong touch points to leave a long lasting impression on your customers. It also helps you derail from your key message.
If you want people to buy something, you need to give them a 100 reasons why.