When choosing an SEO company to work with, many business owners usually get the raw end of the deal. To avoid this, you should follow these tips:
Check the company’s ability to rank a website
The success of any SEO strategy depends on an SEO provider’s ability to rank your website. If the company that you are considering cannot get your website on the first page of search engine results, there is nothing to consider. Many SEO companies only show the clients that they have been successful with, not their failures.
You should ask a potential company to show you all their previous clients. Alternatively, you can just check how their own website ranks on SERPs. If their site ranks well, then that is a good indication that they know what they are doing.
To find the best SEO firms, just Google “SEO Company, Boston” and write down the providers with the best visibility.
Check the company’s ability to provide long-term website ranking
Getting a site on the first page results of a search engine is only half the job, the other half is keeping it there. You need a company that provides sustainable and long-term results for its clients. You should avoid providers who give short-term results by employing shortcuts.
Any reputable SEO company should tell you there is no timeline for good results. Getting a good ranking can take as few as five months or as many as five years. Would you rather get quick results that do not last or quality SEO that generates consistent and long lasting results?
To find out if a company provides long-term website ranking, ask your potential firm to show you client results spanning a period of at least six months. If traffic graphs are available, you should look for an upward trend over time.
Check the company’s ability to target proper keywords
You need to look at the keywords that a company is ranking for its clients. Are they relevant to the target market and business of the client? If the keywords are highly competitive and valuable, you should consider that SEO provider.
It is very easy to build a name using low search volume and low competition keywords that nobody searches. However, a good provider should be able to identify keywords that are valuable for your business and execute an SEO strategy that gives you high visibility for those keywords.
To figure this out, request the company to give you a list of keywords that they have gotten high rankings for and ask for their monthly search volume. Ensure that the keywords have a high search volume and are relevant to the client’s business.
Check the company’s ability to measure success and align with your goals
What do you want SEO to do for you? What do you want an SEO company to help you achieve? Of course, the obvious answer is better rankings, but it is not enough. You need to have an end goal such as business growth through increased visibility, sales, traffic, and leads.
Beyond rankings, you need to have goals that will help the SEO provider to come up with a strategy to achieve your goals. When interviewing an SEO firm, ask them which metrics they use to track SEO campaigns. You should also note down their SEO strategy as well as the quality of their work.
When looking for a Boston SEO company for your business, you should ask the right questions. Failure to do so could prove costly in the end: you could lose your website because of blackhat techniques or waste money on an incompetent SEO provider.