How to be irresistible to your prospective clients + MORE

Every marketer knows that it’s all about the buzz – that special something that makes people want to talk about it, share it and sing songs about it. The trouble is, there’s no way to predict whether or not your next campaign will start a buzz or not. So you take your best shot, throw money at it and let it lose in the world…

My best friend’s wife, Wendy Russell, is a television producer and writer. She hosted a successful series on HGTV called She’s Crafty. We’ve been good friends for almost 20 years now and I’ve been in awe of her creative talent and drive over the years.
Personally, I don’t think of myself as a creative nor a writer…

B2B Content Marketing Trends 2013 is a new report from Holger Schulze of the B2B Technology Marketing Forum on LinkedIn.  According to this survey, what are the  top 5 Content Marketing trends for B2B marketers in 2013? Here you go:

Content marketing is going mainstream and is becoming more sophisticated to help marketers generate more leads and enable thought leadership…

A hot topic of discussion among inbound marketers is how they think of topics to write about. I personally find myself engaged in a life-long topic brainstorm — topic ideas tend to pop up at the bar, on the train, in the shower, even while I sleep. (Indeed, I’ve dreamt of blog posts I should write. This post was one of them…

Did you ever think that the font type you choose for your logo could say something about you and your business?
Or that it could convey your message in a certain light?
Today’s infographic covers the psychology behind type choices. You will learn how serif, sans serif, script, modern, and display typefaces and their fonts are best used for moving your audience to feel how you want them to feel…

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: This Week On Vine: Brands Celebrate The 4th Of July, FLOTUS On Vine, #HDHacks & More Vine was all about fireworks and BBQs this week in…

Please visit Marketing Land for the full article…

Great advertising appeals to emotions. In the world of marketing pizza, this usually leads to some new “innovation” in pizza making that might induce cravings and cause people at home to pick up the phone and place an order for delivery. The formula is so time tested, that the latest series of ads from Pizza Hut follows the cliche perfectly … promising a new line of flat bread pizzas with “brick oven flavor” (odd since most Pizza Huts don’t actually have a brick oven)…

Here is an idea, to help you create services and products, which your marketplace will find irresistible.
You, the problem solver
No matter what line of business you are in, your service (or product) is purchased by people in order for them to solve a problem. So, if you want more people to strongly desire your services, you need to know what type of pressing problems they have and what matters most to them…