How to Bake Marketing into your business + MORE

By now you’ve heard the news that Adam Levine hates his country. No, he loves his country. Wait a minute: what does he really feel and why do we care?  If “The Voice” coach and Maroon Five singer truly hated America, the worst that could happen is he gets kicked off “The Voice” and his […

BlitzMetrics offers a social dashboard that monitors your data across all your channels and products in one place. No need to search for metrics across all the various social platforms. The system provides reporting on your top fans and followers to help you build brand awareness, engagement and ultimately – conversions…

As a savvy inbound marketer, you already know that social media is a must-have in your marketing strategy. You’ve spent time looking at what channels work best for your company, creating the best content you can for those outlets, and aligning the social media goals to the business’ bottom line. You live and breathe social media every day on the job…

The industry is all a-buzz today with Rand Fishkin’s announcement that SEOmoz is relaunching and rebranding as simply Moz. They are distancing themselves from their history as an SEO company and positioning themselves as a provider of more general marketing tools, with a focus on “inbound marketing,” the phrase that local Boston company HubSpot and others made (relatively) famous…

No excuses — it’s time to catch up on your reading. Grab your tablet, head outside for some sun, and get straight to your much-deserved brain-break.
Here are (in this marketer’s opinion) May’s best conversion, analytics, and copywriting articles.
Conversion Optimization
1. Conversion Rate Optimization for B2B
Post by SiteTuners
In the B2B market, mistakes and missed opportunities are all the more costly…

  

Whether you offer free or premium themes, testing should be a major part of your development process. By planning in advance, you can foster a development environment that deters some bugs by design and that helps you prevent others. The aim of this article is to share some of the tricks I use personally during and after development to achieve a bug-free product…

Today, Janrain announced it is among the first companies to support Amazon’s new third-party login service, Login with Amazon. Janrain’s ecommerce, consumer brand and other sites with registration processes will now be able to add Login to Amazon authorization to their sites….

Please visit Marketing Land for the full article…

Mobile is hot. Video is booming. TV Everywhere is the new network motto. And yet, only 1/3 of device owners are watching video on mobile. It’s hard to imagine, but a new study by Harris Interactive on behalf of Telly says it’s true.
Who:
Those who are watching tend to be young. Folks 18-44 are three times more likely to be watching video on mobile than those over 45…

Thursday is guest post day here at Duct Tape Marketing and today’s guest is Andy Crestodina – Enjoy!
t’s the dawn of a new day in content marketing and there’s rain in the forecast. We’re about to see a downpour of web copy.
More than ever, PR firms, social media marketers, and search optimizers are rushing to push out more web content for clients…

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When I was in college, I took a class on complex analysis and after all the lectures, studying and nerve-racking exams, I learned one important thing about customer behavior – some characteristics of a person will likely contribute to their future behavior.
In other words, my grandparents are not likely to start buying iPods, but at the same time my younger sister and her friends are not going to go out and start buying rotary telephones either…

If you’re involved in marketing, chances are that you’re constantly looking for ways to improve the effectiveness of your lead generation strategies and campaigns. One of the best ways to do this is to nurture the leads in your pipeline with a more refined approach.Related Articles
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The most successful businesses bake marketing into their services.
If you have not heard the term before, baking marketing into a service (or product) means creating something, which is of so much value and interest, that people want to buy it and also tell their friends about it.
Most small business owners do the opposite
Look around you at your competitors and you will see that with few exceptions, they all seem remarkably similar…