Today, the author, Peep Laja (pronounced “Pep”), founder of conversion rate optimization agency Markitekt, and the popular blog ConverionXL, is going to look at 5 different landing page examples, expose how each company is designing their landing page incorrectly and teach you what not to do…
What are they?
I won’t keep you in suspense.
It’s a simple two-word question:
Asking yourself this one simple question will dramatically improve your copy. And yield powerful copywriting.
It doesn’t matter if you’re writing an email to a colleague, a memo to your staff, or a web page selling a humidifier…
With all the talk of new HTML5 standards such as the srcset attribute and <picture> element, as well as server-side techniques such as Responsive Web Design + Server Side Components (RESS), you'd be forgiven for concluding that simple, static websites can’t support responsive images today…
Are you working with the right type of clients or customers, doing work that inspires you and rewards you on every level?
Well, you should be!
The challenge here, is that many small business owners and consultants, are not choosy enough to work for great clients. Instead, they decide to work with pretty much anyone who will pay them…
Playlist: Favorite Bands & Artists on Twitter40:1 Live Google Hangout & iPad GiveawayYour Benchmark Email President’s Day Playlist
And so we begin…
The Previously-Unspoken Ranking Factors where Content is the Only Way to Compete
As humans, we suffer from Adaptive Bias…
As part of human nature, we love to press buttons. Just think of a second grader in an elevator. Guaranteed, they will push every button in that elevator if you let them because they do not understand the cause and effect. It’s fun.
Ironically, the same reason children push buttons is a reason your customers might avoid your call-to-action (CTA) buttons…