How Product Listing Ads Are Stealing Your Conversions + MORE

In the 1987 cult hit film Mannequin, a chronically unemployed artist landed a job decorating a department storefront window after saving the owner’s life. His partner is a mannequin who comes life at night – and together they create storefront window displays that get people stopping in the streets…

There really is no right or wrong method when it comes to running an event, as long as you stay true to your goals and can communicate your message. Those are the two core things to consider when planning an event.Related Articles
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Recently, I changed up The Daily Egg’s newsletter, taking it from daily to weekly.
To some that may look like an arbitrary decision based on personal choice. To others it may appear to be a reaction to a few complainers.
But random as it may look, there’s actually a lot of thought that goes into decisions like that…

In a few weeks I’ll be giving a talk at the University of St Thomas in Minneapolis to a class on community management on a topic that I think will interest many of our readers.
Online Community Management is a function that has existed in the digital world for a while now, stretching back to the days of bulletin boards and online forums…

If you’ve ever done a Google search, you know already that Google ads are occupying more and more space on the SERP. What you might not know is that the fancy Product Listing Ads you see are commercial intent-sucking monsters and are stealing all the conversions from both the organic and non-PLA search results…

The beloved Starks could really benefit from communications counsel.

If you want to say goodbye to fee sensitive clients or cost conscious customers, this post is just for you!
The Apple Mac difference
During the worst economy in decades, Apple Inc. managed to achieve record breaking profits, whilst others in the same industry selling lower priced alternatives, really struggled…

Google will be rolling out a number of new features and tools for DoubleClick this year.  DoubleClick’s Vice President, Display Advertising, Neal Mohan announced several new DoubleClick  initiatives and features in a blog post that coincided with the start of the company’s annual…

Please visit Marketing Land for the full article…

Amazon is the world’s shopping place. You can buy most anything and feel like you are not getting scammed in any way so the online world (consumers that is) sees Amazon as one of the good guys. Maybe even THE good guy.
As a result it looks like marketers are seeing the benefit of advertising on Amazon…

This past February, Google AdWords released new Enhanced Campaigns in a bid to dramatically simplify the work needed to build, manage, and measure the impact of mobile search advertising campaigns. And on July 22nd, all AdWords accounts will be upgraded to reflect these new formats. Are you ready?
If you’re on the “no” end of the spectrum, I’m going explain everything you need to know to get started with Enhanced Campaigns, and how to actually create your own mobile ad campaigns…