Help, Viral Searches Killed My PPC! 5 Tips for Detecting Unrelated Search Queries Early + MORE

If you’re the proud owner of a Facebook business page, your page’s mobile presence is about to get a makeover. Today, Facebook announced some design and layout improvements to the mobile version of Facebook Pages in response to the fact that half of Facebook Page visitors access those pages from their mobile devices…

Bob Sommers is one of the most likeable guys you’ll ever meet. He built the largest customer service training company in the country. Then, in 1996, he sold that company and moved to Maui.
It wasn’t long before he discovered the world of Internet Marketing which quickly became a passion of Bob’s…

(screenshot via CNN) Twitter is warning media outlets to be “extra vigilant” in light of today’s incident involving a fake tweet sent out by hackers that had gained access to the Associated Press’ Twitter account, @AP. It’s also good advice for brands and marketers…

Please visit Marketing Land for the full article…

Recently, the FTC released updated guidelines for disclosure in advertising. This 2013 update, titled “.com Disclosures,” supplements their 2009 Testimonials & Endorsement Report, which was one of the first explanations of the requirements for disclosure of endorsements, sponsorships and other payments from online endorsers, including bloggers…

In the past, Erin covered how celebrity-related keywords can screw up your traffic: Help, My Search Query Report Has Bieber Fever! Now I would like to talk about new queries which can appear instantly because of new viral content and interfere with your existing PPC campaigns.Last year, a Denham Springs woman set up a “middle finger” made of Christmas lights on her roof to upset neighbors…

Of all the social media networks, Tumblr is the one whose users seem most likely to rebel against advertising. Why? Because even though the photoblogging site is loaded with brand name accounts, the entire site still leans heavily on the artistic and the offbeat.
The people who appreciate a Tumblr such as One Tiny Hand (photoshopped pics of celebrities with one, tiny doll hand in place of their real hand) probably aren’t going to respond well to display ads for Old Navy in their mobile feed…

The science behind when people make a purchase decision is quite amazing. Bigcommerce is a very popular Software as a Service (SaaS) ecommerce and shopping cart platform. Bigcommerce gives you a plethora of securely hosted e-commerce tools, including website, domain name, secure shopping cart, product catalog, payment gateway, CRM, email accounts, marketing tools, reporting and mobile-optimized store…

Today’s guest post comes from Duct Tape Marketing Consultant Nicole Crozier.
photo credit: noodlepie via photopin cc
Without the same budget, resources and in-house expertise of larger companies, small businesses are at a disadvantage when it comes to marketing.  By default, responsibility for marketing often falls to the business owner, who usually isn’t a marketing expert and is already strapped for time…

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In today’s Web clinic at 4:00 p.m. EDT – “When Should You Reveal Price? The 3 principles of presenting price that helped generate a 97% increase in conversion” – Flint McGlaughlin, Managing Director, MECLABS, will use our research to help you discover how to best communicate price to potential customers, and will answer questions such as:

What is the optimal price range for my type of offer?
How should I display my price? Round numbers? Fractional?
When should I reveal the price? Early in the process, or later?
Is it possible to know I have the right price? Can I test it?

But first, we wanted to learn some pricing insights from the MarketingExperiments community…

We recently had a company who wanted us to help promote their platform to investors, key people in the industry, and clients. The company didn’t have the funds to acquire our services so we requested some exclusivity and a percentage of the revenue or profit that may come from the growth or sale of the company…

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