Facebook platform industry update: SocialWire joins PMD program, Compass Labs launches conversion tracking tool + MORE

Facebook has given advertisers new opportunities to run more relevant ads and test their creative in News Feed by allowing them to create “unpublished posts” that intentionally do not appear to all fans of their page.
Previously this option was available for ads on the right hand side of the desktop site, but it was not allowed for feed-based ads until last week…

Mad Men, one of my favorite TV shows, comes back on April 7th and I am pretty psyched.
Mad Men is based in the golden age of Madison Avenue. When creativity and money flowed like bourbon and inappropriate behavior toward women.
Sterling Cooper, the fictional agency in the series, is an Ad Agency. They get paid to create and distribute radio and print ads…

We’ve already seen Pepsi punk a car dealer in a test drive scenario. Now it’s time to turn the tables.
In this ad for Renault, created by Unruly, a couple of guys take a Renault Clio for a spin. After a humdrum beginning, the salesman shows of a “va va voom” button, which initiates a tableau of a romantic scene between a couple (set against the Eiffel Tower, natch) and then, inevitably, some jiggly, lingerie-clad ladies…

Facebook today announced new ways for developers to target their mobile app install ads, including Wi-Fi connection and what version of an operating system users are on.
These changes give developers more control over who they reach and when, allowing them to ensure they’re advertising their app to people who are most likely to download it…

EE has announced that it has extended its 4G network further across the UK, pushing LTE connectivity out to thirteen new towns and cities.
This latest rollout means that there are now fifty 4G-enabled towns and cities across Britain, following last month’s expansion which took the figure to 37 at the time…

Around four years ago, Riccardo Zacconi said he was close to selling King, the arcade gaming company that he had co-founded and bootstrapped six years earlier.
The company, which has a destination site at King.com, had lost about 45 percent of its traffic as one of its biggest partners Yahoo! Games cut back…

There’s a reason why Twitter’s ad revenue is expected to reach $1 billion in 2014 – it really IS the best bang for your marketing buck.
But although marketing on Twitter can be a significant boon to your business – do you know what’s even better? “Identifying where Twitter users exist elsewhere on the Web…

The Facebook Ad updates keep coming, making it a busy week for advertisers. Following FBX ads and unpublished posts in News Feed, the social network has now introduced new ways for developers to target mobile app install ads.
Launched last October, mobile app install ads allow you to buy prominent exposure for your app inside Facebook’s mobile News Feed…

Almost three quarters of social media users now employ hashtags, a new study by digital ad agency RadiumOne suggests, and close to half click on hashtags to explore new related content. That’s more than a little surprising, since hashtag use in social media started as an informal and unsupported convention used mostly by developers and the technorati…

On Thursday, 3/28, the Facebook Marketing Bible will be hosting two Google+ Hangouts on Air to discuss some of the newest developments in Facebook marketing:

Understanding the New News Feed: How Adjust Your Marketing Plan

Time: 11-11:30 AM PST | Level: Beginner-Intermediate

As the redesigned News Feed rolls out to more users, it is important for marketers to adjust their focus accordingly…

Facebook ads provider SocialWire today announced that it has been accepted into the Preferred Marketing Developer program and awarded the Apps badge.
SocialWire provides a platform for advertisers to run self-serve or managed campaigns. It also offers an SDK to help companies integrate with Facebook Open Graph so that their websites are optimized for Facebook and more Sponsored Stories and targeting options are available to them…

Sue Gardner, the executive director of the foundation that runs Wikipedia will step down when a successor is found, according to a statement.
Gardner has led the foundation since 2007, after leaving the Canadian Broadcasting Corporation. She led the crowd-sourced encyclopedia’s blackout to protest the controversial and ultimately unsuccessful Stop Online Piracy Act, or SOPA…