Facebook Launches Video on Instagram, Giving Twitter a Run for Its Money + MORE

Facebook Launches Video on Instagram, Giving Twitter a Run for Its Money + MORE

Our friends at PPC Hero put together an infographic of the Top 25 Most Influential PPC Experts in 2013, based on votes from readers, social influence and other influence factors (speaking engagements, books published, channels reached, etc.). We were very excited to see our own Larry Kim in the very top spot! Check out the full graphic below to see all the top experts…

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So, you want to increase conversion rates on your website …
How do you do that?
You test, test and test again until you learn more about how you can better serve your customers … and then you test some more.
Sounds simple enough, right?
Sure, just test a lot.
But …
When testing begins, there are a few things to take into account that can have a significant impact on the validity of your results and the analysis of your data…

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Expectations on Your Marketing InvestmentWe had two fantastic meetings yesterday, one with a client and one with a prospects. Both conversations were around expectations on the return on marketing investment. The first company was largely an outbound sales organization and the second was an large organization largely dependent upon database marketing and direct mail response…

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Benchmark 5: Ways to Prepare For an Interview

– benchmarkemail.com/blogs

I started to look at how I get ready for each episode. With that in mind, here are the Benchmark 5: Ways to Prepare For an Interview.Related Articles
Heart of Business: Photographing a President & Starting Your Own BusinessQ & A with Event Pros, LuckLove Productions – Part 1 of 2Introducing the Heart of Business

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Sincerest Form of Flattery – Video Comes to InstagramInstagram, your favorite photo with a filter app, now takes video! Short, 15 second videos that you can start and stop by lifting your finger off the button in order to animate inanimate objects. Cool, huh?
Wait. . . don’t I already have one of those apps on my phone? Oh right, it’s called Vine…

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How to Use Social Media to Build Stronger Community TiesThursday is guest post day here at Duct Tape Marketing and today’s guest is Joe Shervell – Enjoy!
photo credit: alexkess via photopin cc
Social media allows businesses to take their products and services to the next level by actively harnessing the power of the crowd. More typically this involved turning users into unknowing promoters, but it can also be an excellent way to target strategic business partners…

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Facebook Launches Video on Instagram, Giving Twitter a Run for Its MoneyTwitter beware. During today’s much-anticipated Facebook announcement, Instagram CEO Kevin Systrom took the stage and announced ‘Video on Instagram’ — a new feature that is sure to give Twitter’s Vine a run for its money. According to Systrom, video on Instagram is “the same Instagram we all know and love …

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Infographic: The State of Content Marketing 2013Fantastic infographic from the folks at Wishpond on The State of Content Marketing 2013. Every client we’re working with has a content strategy driving traffic and attention to their site through search and social media. Why?
Companies that blog have 55% more traffic to their websites? Content marketing is fast becoming a regular marketing tool (marketers now spend 25% of their marketing budget on content marketing)…

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You know how it goes: you are facing a difficult situation with a client, and you aren’t quite sure how to respond to it to navigate the conversation into a meaningful direction. This is where email templates can come in handy. This article features email templates for communicating with clients, superiors, teammates and the like…

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Increasing Your PPC Quality Score is Like Catching Fruit Flies
(Image source)
I still remember the first time I got a 10/10 quality score.
A non-branded keyword that was costing me 25 cents per click on average dropped to 13 cents. My return on investment soared and I sang Google melodies and praises until my neighbors told me to shut up.
It was a nice day.
That was 4 years ago… since then I’ve been able to replicate the process countless of times and getting the same results (almost) every time…

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The Microsoft Xbox One marketing lesson

– jimsmarkteingblog.com

The Microsoft Xbox One marketing lesson
There is something democratizing about marketing these days, as Microsoft’s launch of their Xbox One console demonstrated beautifully.
That’s because today, the marketplace, your prospective clients and customers, have a voice like never before.
The barrier has never been lower
A small business owner with a superb product, who knows how to market it correctly, can harness the power of online communication to attract thousands or millions of potential customers…

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How to Avoid the Stink in Your Storytelling

– prnewsonline.com/prnewsblog/

My son Max tells very long stories that veer in curious directions. By the time he’s nearing the point, he forgets the ending. It’s rather cute and endearing – he is, after all, only 12 years old. He will sometimes exclaim frustratingly: “I forgot what I was going to say!” Can we admit that often […

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Marketing Day: June 20, 2013

– marketingland.com

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the Web. From Marketing Land: Instagram Video: What About Vine, Monetization And Porn? Danny Sullivan captured the stats, the announcement and offered an initial…

Please visit Marketing Land for the full article…

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On Image Overload? Try These 4 Easy Steps to Create Social Media GraphicsWe all know the favorite social media networks can be a time suck if we aren’t careful, but add to it the creation of unique content and custom images and even the best social media manager might end up with a spinning head.
There’s a time and place for games and chats with friends, but time is money…

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