Decoding Google's Referral String (or, how I surviVED Secure Search) + MORE

Want to build market share at the expense of your SEO enemy? Use this template to compare and contrast your content strategy and SEO performance with that of your dreaded SEO foe and come up with a way to vanquish them once and for all!

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The “conversational search” that Google demonstrated at last week’s Google I/O conference is now available to users of its Chrome browser, and it’s a significant leap in how we use search engines. I’m 17 years now into writing about search, and I’ve seen all…

Please visit Search Engine Land for the full article…

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Canonicalization & Pagination 101 for e-commerce Websites
Perhaps one of the more troubling conundrums that SEO's face is canonicalization. Running a close second is pagination.
Here's An Example
You have an e-commerce website and you want to rank for "beach towels". Currently, you have a category page that points to a section where all your beach towel products are organized and displayed…

Continue Reading On searchenginepeople.com/blog »

Decoding Google's Referral String (or, how I surviVED Secure Search)Posted by timresnik
Last week, I held a Mozinar outlining a method to extract SERP vertical — called Universal Search by Google — from Google referral strings. Since the Mozinar concluded, the number of people who have reached out with their own theories and ideas has been impressive. I want to post everything that I know here and then leave it up to you folks in the SEOmoz community to start hacking and sharing your insight…

Continue Reading On seomoz.org/blog »