HopStop Bought By Apple For Public Transit Data
– searchengineland.com
Hot on the heels of its acquisition of Locationary, Apple has bought transit site and cityguide HopStop for an undisclosed amount. It’s an ugly site that has very useful public transit schedules, maps and related information. The value of the data to Apple Maps is obvious. HopStop launched in….
Deciphering Keyword Research
– searchenginepeople.com/blog
From the early days of search engine optimization (SEO) websites tried to differentiate themselves through keywords. So, while not all keywords were created equal, new websites utilized less competitive keywords to rank high at least for some search queries. However, as the space of single-word queries became more and more crowded, people started to target longer queries (i…
New Google Panda Update Rolling Out Now: What Changes Are Webmasters Seeing?
– searchenginewatch.com/seo
Despite Google saying they would no longer confirm any rolling Panda updates, they seem to have gone back on that and confirmed that a new Panda began going live on July 18. This update doesn’t seem to have as wide of an impact as previous ones.