Content Creation and Marketing 101: Small Business Edition + MORE

Google announced they’ve updated the navigation within Google Webmaster Tools and have also added a new “search appearance” pop up that should help novice webmasters. New Webmaster Tools Navigation The new navigation was redesigned and structured to be in the order of “the…

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#MozCon Speaker Interviews: Avinash & AnniePosted by Lindsay
Today I’m excited to bring you a short interview with two of the top web analytics professionals in the industry, Avinash Kaushik and Annie Cushing. Not only are they experts at leveraging data effectively, they’re incredible conference speakers who are returning to MozCon this year!

Avinash Kaushik is the digital marketing evangelist at Google and co-founder of Market Motive…

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Content Creation and Marketing 101: Small Business EditionPosted by Mike_Davis
Whenever there’s a discussion about the importance of good content, inevitably there is always someone who chimes in and says, “What about small business?â€� There is a belief among many online marketers that the requirement for content is snuffing out small websites that just can’t keep up with the big boys…

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The need for true content differentiation is increasing rapidly. People don’t need millions of different sources providing the same answers. Don’t fall victim to “sameness.” Do something special! Here are some ways to assess your content.

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