Launching a new product — especially your first — can be incredibly daunting. Even knowing where to turn for help can be hard. So many blog posts are full of free advice on how to successfully launch that I almost didn’t write another one. But many of the posts I read for my first product launch didn’t help me very much…
So, I’m blogging about it. Like bloggers do.
The TED Talk is from Google’s Matt Cutts, and the central idea is that you can do anything for 30 days…
As long time readers will know, this blog has had a serious comment spam problem for some time. Today, I believe I have the best possible solution: Comment liberation.
I currently attract around 3,000 automated spam comments every day, trying to bypass the various filters I have in place. I also get human generated spam, from people who manage to bypass the filters and need to be manually moderated…
The CMO Council and NetLine have conducted a study (Better Lead Yield in the Content Marketing Field) that reports 87% of B2B buyers saying online content has a moderate or major impact on vendor selection. The most trusted BtoB content comes from professional associations, not vendors. The most trusted and valued types of content include:
Papers from industry organizations – 50%
Customer Case Studies – 48%
Analyst Reports – 44%
Independent product reviews – 41%
Even though BtoB marketers spend about 25% of their marketing budgets (and $16…
Lessons On Leading, Kindle Fire HD & $100 Amazon Gift Card GiveawayThe Art of Leadership Lies in Communicating Like OneThe Greatest Leader in the World is Probably Obscure
Here are (in this marketer’s opinion) June’s best conversion, analytics, and copywriting articles.