BullScanner – A New Product To Prevent BS In Business + MORE

Google’s new dynamic remarketing feature – currently in beta – is hands down the best release from Google I’ve seen in a long time. As far as I’m concerned, this will be a MUST DO for all e-commerce websites that are advertising with Google.I’ve recently had the opportunity to try out the new dynamic remarketing ads, and in this post, I’ll explain how they work, why they’re better than traditional remarketing, and why you should care…

I can’t tell you how many times people have asked me, “How the heck does HubSpot crank out such a high volume of content?!” Well, content lovers, today I’d like to share some of our content tips and secrets with you, so you too can create a well-oiled content machine.
First things first: To “do” inbound marketing, you also need to “do” content…

For years I have given students in my classes at Georgetown one basic rule for writing assignments: there is no minimum word count. Why? Because the more words you use, the more likely it is that many of them will be meaningless corporate-speak.
Today I’m excited to share that I’m part of the team behind a product that the business world has desperately needed for years now: The Bullscanner…

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Technology is becoming more and more essential to marketing – from marketing automation platforms to complex databases. In fact, Gartner analyst Laura McLellan has predicted CMOs will spend more on IT than CIOs by 2017.
While this focus on technology can be helpful to marketers, the danger is that it causes marketers to become technologists instead of, well, marketers and overlook the fundamentals of marketing…

The hoodie you see here is called Ping. It’s a stylish, functional garment that allows you to wirelessly connect with Facebook by performing natural movements such as lifting up the hood or lowering the zipper. Pull the hood up and the system posts your location to your Facebook. Your friend Susan leaves a comment saying she’ll meet you for coffee – a sensor in the hoodie taps you on the shoulder to let you know there’s a timely message…

March flew by, didn’t it? The end of the month probably means that you’re wrapping up your business’s first quarter.
In other words, you really need a break.
So let’s get  to the good stuff — here are (in this marketer’s opinion) March’s best conversion, analytics, and copywriting articles…

As marketers, we produce content on a weekly (or even daily) basis geared towards our targets markets, encouraging our prospects to seek out and read our content. On one side of the coin, we’re hoping that they will engage and comment on our content so that we can start a (permission-based) conversation with them…

The social marketing space is an awesome collection of people. I’ve had the good fortune to get to know many of them in the last few years. Generosity of time and spirit is a common thread. Unfortunately, it’s not always the case. I spent three years or so helping other people build their businesses, lending time, travel, ideas, promotions, etc…

Introductions are gold – in fact, the right introduction can be far more powerful than the typical referral, but there’s a right way and wrong way to make them.
photo credit: Peter Gerdes via photopin cc
We’ve all had that conversation where a friend or colleague will say,  “hey you should meet John” and next thing you know you get an email that says Suzy meet John, John meet Suzy, you two take it from here…

One service that’s been around for a few years is NutshellMail. If you’re a busy person who wants a free service that provides a daily email that will keep you up to date on your networks, NutshellMail is a must. NutshellMail is from Constant Contact and monitors Twitter, Facebook, LinkedIn, YouTube, Foursquare, Yelp, and CitySearch…

Some business owners misunderstand the idea of closing the sale and it’s hurting their business.
Business is all about people and the relationships you have with them. With that in mind, how effective do you think it would be, for someone to attract a new client or customer, then close on them – get their money or their signature and consider the situation closed?
Closing the sale or opening a relationship?
That approach is hardly the stuff that exceptional business relationships are made of…

As the Content Manager for Benchmark, Andy dreads mistakes…but they happen from time to time.Related Articles
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April 1st is prime time for jokes from brands seeking to capitalize on the holiday. One trend that is no joke involves the importance of content in the digital marketing mix.
According to a study from Econsultancy and Adobe, content ties as the number one digital marketing priority along with conversion rate optimization for 2013…

Alma Whitten, Google’s Director of Privacy for Product and Engineering, is leaving the company this summer. Forbes first reported her move, and Google has confirmed it with us. Whitten has been with Google since 2003, but took the role of Director of Privacy in 2010 as part of Google’s…..