Big Brands Are Growing More Quickly On Twitter Than Facebook (According To Optimal) + MORE

Kanye West and Kim Kardashian’s baby girl, born into mystery Saturday morning, has received no name (that we know of). But mini Kimye and her parents have received a lot of attention, including a nod from the Queen Bey.
A mother herself, Beyonce took to her website Monday afternoon to fete West and Kardashian with a big congratulatory photo (below), as well as a nice, concise post: “Congratulations Kim & Kanye, enjoy this beautiful moment together…

Content marketing is the new happy, fuzzy, buzz word for digital marketing.
Here is a glimpse at the growth of the term ‘content marketing’ being searched for on Google over the past few years.

It is no where near social or SEO searches, but it is growing at a faster pace.
Content is not new mind you…

The useful life of the average tweet can be measured in minutes. Most posts on Facebook exist in users’ streams for perhaps a few hours.
But a pin on Pinterest? That can last thousands of times longer, according to a new study by Piquora (formerly Pinfluencer).
“Sure, you get 70 percent of your clicks in the first two days,” Pinquora CEO Shara Verma told me last week…

As part of Facebook’s growing push to simplify its advertising offerings, the company announced Monday that the commonly-used page post link ads will become easier to use and customize.
Page post link ads are usually a brand’s best bet to drive conversions from Facebook, and the company wants to make them easier to create…

Facebook habitually prompts users to like more pages. The site will ask you to like similar pages after you’ve liked pages, and now some users are seeing prompts on their News Feed to like pages their friends have recommended.
For some users, there’s a notification in the birthday/events area of News Feed, which leads to a list of pages that their friends have liked…

Google has partnered with Starbucks to tout its Google Play Music service that was announced during its developer conference. The search company says that customers can enjoy unlimited music through its service as they sip away on their beverage.
In a posting on its Google+ page, the company stated that customers can have complete access to Google Play’s library of songs and audio tracks while they’re sitting down…

Facebook recently introduced something that has been a staple of social media for years — hashtags. However, hashtags on Facebook feel somewhat incomplete. Facebook only rolled out hashtags on Wednesday to a portion of its users, leaving brands unable to take full advantage of this new feature, as many users were bewildered…

Do you ever wonder what tactics, tools and strategies other social media marketers are using? Regardless of how long you’ve been involved in social media, chances are you have some questions that you’d like answered. Questions such as, “What are the best social management tools?” or “What are the best ways to engage my audience […

Here’s a fun comparison from Optimal, a social advertising and analytics startup: If you look at big brands on social networks, their following seems to be growing more quickly on Twitter than on Facebook.
Optimal says it looked at the data from 4,330 brands, representing a total of 3.49 billion Facebook Likes and 595 million Twitter followers…

Twitter’s Canadian office has officially opened its doors, with managing director Kirstine Stewart at its helm.
After a month of behind-the-scenes media action and 10 new employee hires, Twitter Canada is ready to roll.
continued…
New Career Opportunities Daily: The best jobs in media.

LinkedIn’s Influencer program, which showcases inspirational blog posts from luminaries ranging from Bill Gates to President Barack Obama, has kept readers glued to the professional networking site while it’s kept top executives waiting for their invitations, according to a report by the New York Times…

Last Friday, Facebook began notifying journalists that it will debut a new product on June 20th. Although details are scarce, rumors suggest that the social network will add video to Instagram as a way to capitalize on Vine’s popularity.
Twitter’s video-sharing app has grown significantly since its public launch in January…

Rumors are circulating that Facebook may be adding video to Instagram at its June 20 product announcement. Many news outlets suggested that Facebook would be introducing a news reader prior to this speculation.
The introduction of video to Instagram would be a direct response Twitter’s video sharing service, Vine…