Benchmark 5: Things I Learned About Public Speaking + MORE

Tweet
Numbers breed confidence. Sometimes, false confidence. So, it’s not only vital to understand what your test results are telling you, but the limitations of those results as well. This understanding should shape how you interpret and present results to your clients or senior management.
 
Consider the source
Your analysis is only as good as the data upon which it is based…

A new set of digital advertising revenue estimates from eMarketer argue that Google captured 52 percent of global mobile ad revenue in 2012. According to the report, Google “earned more than half of the $8.8 billion advertisers worldwide spent on mobile internet ads last year.” Overall,….

This week I gave a speech to member of the Seal Beach Chamber of Commerce and others on social media. It was called “How I Went From Social Networking Manager to Cartoon.” I was nervous, but everything went smoothly and all of the attendees were very complimentary. I learned a lot too.Related Articles
The Weekly Wrap: Lord of the Inland EmpireSmall Business Tips: DIY Reputation ManagementTwitter Taking Steps for Potential 2014 IPO

If you’re paying for AdWords clicks in competitive markets, you gotta have you’re act together. And, that doesn’t just mean optimizing your keywords, ad copy, targeting, etc. in AdWords. It means having a landing page that converts at a level that leaves your competitors in the dust.
So when you see advertisers consistently bidding for the top spots in competitive markets in AdWords, it’s a good bet their landing pages are conversion superstars…

Although there’s been no official word from Twitter, today The Next Web alerted us to a brand new Twitter feature. Ready for it? Get excited …
… Tweet Performance Analytics! Oh, you’d already read the title? Duh.
In any event, I can already hear marketers everywhere rejoicing. Here are the deets about who has access, what you get, and why it’s useful to us marketing folk…

Here’s a quick tip, to help you dramatically improve the effectiveness of your marketing.
One of the core factors behind ineffective marketing, is a lack of focus. Just as it’s impossible to hit a target when you don’t know what or where the target is, it’s just as hard to attract your ideal profile of client, when you are not clear about who they are…

  

The other day, I finally accomplished one of my long-standing goals: to go from one of those “Wouldn’t it be cool…” ideas to a working, live app in less than 1 hour. 45 minutes, actually.
It all started with a design meet-up in San Francisco. I can honestly say this was the best meet-up I’ve ever been to: Even though it was announced only two days in advance, more than 200 people RSVPed, and a good number of them showed up…

MySpace is proud to announce a new platform across desktop and mobile. Oh, and by the way, they deleted all your old stuff when they did it. All those photos you uploaded, the private messages, the blog posts — all that history that you thought would stay there forever – gone.
Needless to say…

Thursday is guest post day here at Duct Tape Marketing and today’s guest is Samuel Faith – Enjoy!
When it comes to content marketing, nothing is better than a good webinar. You can educate, inform, engage and convert your target market – all at once. Independent reports from inbound marketing experts indicate that webinars can significantly boost your expert status, build meaningful and engaging relationships with your customers, and turn your audience into high converting prospects…