Kudos to companies making the effort to create more useful content to help answer customer questions…
Emails That Do WorkEmails That Do Work – June EditionGetting Social with Benchmark Email – the Weekly Recap
I understand their need to make money but there are several things that bothered me about this graphic…
The recently popularized “flat” interface style is not merely a trend. It is the manifestation of a desire for greater authenticity in design, a desire to curb visual excess and eliminate the fake and the superfluous.
In creating new opportunities, technological progress sometimes leads to areas of excess…
PPC marketing is like online dating: it’s all about making a match, baby! Online dating sites boast of their unique matching algorithms that pair lonely hearts with their perfect partner. Likewise, search engine algorithms assess how well your PPC marketing answers users’ needs. Your job as a savvy marketer is to maintain consistent relevancy at every step of the way to make the search engines happy, make your site’s visitors happy, and ultimately maximize your ROI…
One of them is that every pitch on the popular reality business TV show starts with a silent 10 second staring contest. I spent an afternoon talking to a former (winning) contestant from the show, and one of the the insights he shared was that the first moment you walk into “the tank” on the show is highly scripted…
And when it comes to business writing, communicating your message clearly to your prospects is priority number one.
Unfortunately, this basic principle seems to go unnoticed far too often — especially in the world of business-to-business (B2B) marketing.
It doesn’t matter if you’re writing to the CEO of a billion-dollar corporation, an account executive, or the head engineer at a consulting firm — at the end of the day, they’re all people, just like you and me…