April Top 10: WordStream’s Best of the Month + MORE

Advertising is an important part of the lead generation puzzle. Some marketers suggest that you can do without the cost and low returns they attribute to advertising, but done right, advertising is a tremendous tool.
photo credit: x-ray delta one via photopin cc
I advocate an approach that calls for a mix of lead generation tactics that includes advertising, public relations and a systematic approach to referral generation…

Twitter has taken a bit of a reputation ding after the hijacking of the AP Twitter account last week. Financial markets dipped and now federal attention is being given to the activities to see who profited from this event.
The result has been the promise, or the rumor, of a two step authentication process…

You know what they say about April showers, right?  The same holds true for the world of digital marketing. Jumping into your company’s Q2, this has been a month of hard work, long hours, and rigorous business-building.
Now, it’s time to unwind and celebrate the beginnings of a beautiful new month…

While there is little doubt that the iPad is a consummately capable device as is most of the competition from Android, Windows, and BlackBerry, there is still the question left as to what these devices could have been if they had been devised to be customizable from Day One.Related Articles
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As large marketing technology companies merge and acquire other applications into their product mix, there’s often a gap in the ability for the customer to set communication preferences. If you want email, you go to one site, if you want mobile alerts, another… if it’s SMS still another…

Where do advertorials, also know in politically correct terms as “native advertising”, fit into the content marketing toolkit?  To answer this question, we first have to understand what advertorials are – and also that the definition of content marketing itself is a hotly contested topic…

Imagine if Buzz Lightyear walked up to you and wished you Happy Birthday at a Disney Park. Or if a smart app could predict when you might be hungry based on your last meal, and proactively send you an alert with a coupon to a restaurant you happened to be walking past.
This vision of a nearly sentient and automated marketing world (dramatically visualized in the film Minority Report) is one of the future scenarios that increasingly data-centric organizations of all sizes imagine these days…

In preparation for our Webinar today, I wanted to share this fantastic infographic on POE from the Interactive Advertising Bureau of Canada and The Brainstorm Group. POE is just an acronym for the three methods of content distribution. Paid, Owned and Earned media are all viable strategies for building your authority and spreading your reach in social media…

The Grateful Dead, the Grandaddy of jam-band music, called it quits in 1995 soon after the death of lead guitarist (and first among equals) Jerry Garcia. The Dead’s 30-year run, which included nearly 2,300 concerts and a unique musical styling best described as “electric Dixieland,” is safely ensconced in the annals of Rock and roll […

At some point or another, we’ve all heard people spout off about the “death” of social media. One day someone announces a boycott of Facebook, Twitter, or Pinterest — the next day, the social network is growing exponentially. So how should you, as a savvy inbound marketer, make sense of it all? As a data-driven and social media-loving company, we’d like to set the record straight: Social media is here to stay…

Guess what happened this weekend? My four-year hiring anniversary quietly passed. Yes, it’s true, as of April 27, I’ve been working at WordStream for four years. I know, right?! Happy anniversary to me.Nobody baked me a cake, so I had to draw one. (Don’t feel bad, I’m actually allergic to cake. Wine’s A-OK though…

Star Wars, “Stairway to Heaven,” and the Apple Macintosh — what do they have in common?  They’re creative and cultural works of genius that have shaped and defined generations. We might also think that they’re original works born of a lightning-in-a-bottle,…

Please visit Marketing Land for the full article…

Did you know 15 percent of consumers use social networking sites to search for local businesses? Too many companies are missing out on the opportunity to develop their own community within social media, helping to grow their authority and awareness within the networks of people most interested in their products and services…