Adapting To A Responsive Design (Case Study) + MORE

Like many kids, I once tried selling lemonade in my neighborhood on a hot, sticky, New Jersey summer day. I was excited when customer after customer handed me a dime in return for a short Dixie Cup of overly-sweetened drink mix. When the lemonade ran out, I was rich! What to buy. . . what to buy. . …

It’s been a big week at Facebook. Hashtags rolled out to most users causing quite a stir in the marketing world. (It’s yet to be seen how much utility they actually bring to the everyday user.)
And, Graph Search finally got turned on for my account. Graph Search is the long-awaited jump by Facebook into the world of search engines powered by Microsoft’s Bing…

Think outside the box when it comes to your landing pages (Source)
If you want attention, you have break expectations.
For as many ways you can optimize a landing page, the truth of the matter is, your visitors expect a certain amount of “sameness” from sites like yours.
That’s a problem…

The Minnesota Star Tribune reported today that Amazon is terminating all relationships with their Minnesota associates after the state’s Governor Mark Dayton signed the Minnesota E-Fairness legislation. The new law classifies independent bloggers and online reviewers – which will…

Please visit Marketing Land for the full article…

By now, most companies have figured out the benefit of having a blog as part of a company website, and being able to add images to your blog posts is a no-brainer.
Unfortunately, many companies are still hazy about how photos work when you put them into blog posts. At times, it just seems easier to ignore the legal fine print that comes with grabbing a photo off the Internet and throwing in onto your blog…

Umphrey’s McGee has even done some innovative things for the fan experience, unmatched by most in the music industry.Related Articles
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Small businesses don’t exactly have it easy. And with new marketing technologies emerging at a rapid pace in recent years, it’s no wonder 59% of small business owners say it’s harder to run a small business now than it was just five years ago.
But “harder” may not necessarily be a bad thing, considering 72% of small business owners also expect their 2013 revenue to outperform their 2012 revenue…

You are extremely resourceful. In fact, your problem solving ability is a little like a superhero’s super power. You just need to know how to use it, which is what this post is all about.
Super You
You only need to think about some of the huge challenges you have risen to and major problems you have overcome, to see what you are capable of…

I think our team has done a pretty good job on this blog of advocating internet marketing tactics according to their practical use over the years. Our goal: To help marketers put things in perspective and make informed choices. One particular area of focus has been on content marketing.
Rather than just pontificate about the latest trend, our approach is to experiment, optimize and share what we learn…

Google has today made it easier than ever to get new bigger and better Google Sitelinks for your ads, which help people find information deeper in your site so they can get to where they want to go faster.  Previously it was already possible to specify clickable anchor text for all of your Google Sitelinks…

  

This is the story of what we learned during a redesign for our most demanding client — ourselves! In this article, I will explain, from our own experience of refreshing our agency website, why we abandoned a separate mobile website and will review our process of creating a new responsive design…