Side-by-Side Page SEO Comparison Tool + MORE

There are times that our clients request a side-by-side comparison of page elements between web pages to see if page structure may be impacting their ranking on a given keyword or phrase. It’s a pretty grueling process on its own. We use tools like Screaming Frog to crawl the site and capture the details…

Your bids are competitive, your ads are laser targeted, and you’ve tested and tweaked your landing page to get the highest possible conversion rate. Ever.You feel like Leonardo DiCaprio stand-spooning Kate Winslet on the Titanic, breathing in that fresh scent of saltwater greenbacks while your sales and leads keep pouring in…

The folks at Jura, a whisky distillery located on the island of Jura in west Scotland, are making the most out of a Google mapping mistake. The island recently went missing from Google Maps, so the distillery has decided to have a little fun at Google’s expense … and get some brand…

Please visit Marketing Land for the full article…

In this epic, must-see presentation, Hubspot explores the ENTIRE history and evolution of advertising to unveil how a comprehensive (yet digestible) timeline of advertising milestones led to an epidemic of consumer indifference, as well as what marketers can do about it to reach consumers in the years ahead…

I’ve been thinking lately about the virtues of the analog world. This started when I came across some photographs I took in 1991 on a trip to Peru, hiking the Inca Trail. Some were in color. Some were in black and white.
What struck me the most was that a lot of them were really good — they had been framed well, composed well…

Marketers With Beards!
Social Media for Executives – Interview with Chris Brogan originally published on Tech Page One.
With 27% of total U.S. internet time spent on social networking sites (Experian) and 55% of marketers spending more marketing budget on social media in 2013 (eMarketer), the momentum of the social web has clearly gained mass appeal…

How to Create a Perfect Customer Experience written by Guest Post read more at Small Business Marketing Blog from Duct Tape MarketingThursday is guest post day here at Duct Tape Marketing and today’s guest is Peter Sandeen – Enjoy!
photo credit: OutofChicago
If you’re not getting the customer referrals or repeat business you hoped for, something’s wrong…

When parents welcome a new baby into the world, they grace their child with a name. My parents chose Emma, and that name followed me through infancy to school to college, and then to adult life.
Names conjure up certain ideas and preconceptions, whether we like it or not.
A name’s important, and not just for people…

You’re at the office and you’re hungry but you’re tired of the same old places. You go on Yelp to look for a new place to eat. (Not where I’d go, but apparently it’s where some people go.) You find Harry’s Italian Pizza Bar and wow, they have terrific reviews. Gotta try it – now here’s the make it or break it moment – you place your lunch order right there on the page so it’s ready when you arrive to pick it up…

There is a creation myth that we often hear when it comes to content marketing. It tells us that in order to provide value with the content we produce, we need to create answers to questions. We need to create continually updated events, articles, videos, or images. Create, create, create. But creation is hard…

  

Our anticipation was building. Between defining our language translation app, sketching it out, obsessively designing and iterating, and juggling other projects — all covered in the first part of our case study — we had been working on Languages for close to a year. It was finally go time…

I often hear business owners say they want more clients or higher revenue and profits, without any specific numbers. That’s largely meaningless.
What are you aiming for?
In order to grow a successful business, you need to know what your overall target is and also, what your important milestones are…