Yahoo’s Firefox Toolbar Serving Up Questionable Affiliate Links As Coupons + MORE

Yahoo’s partnership with a toolbar provider has led to questionable affiliate links showing up in the latest version of Yahoo’s Firefox toolbar. How questionable? In one case, an affiliate was redirecting traffic from Ticketmaster.com to a competing online ticket seller. In other cases,….

Enjoy this guest post from Duct Tape Marketing Consultant Joe Costantino.
photo credit: seeveeaar via photopin cc
What separates the good from the great in any endeavor?
What allows one athlete to compete at a consistently high level for many years, while another, who may appear on the surface to possess great talent isn’t able to achieve even close to the same level of success?
Why do some kids go on to achieve very high levels of success in academics, sports and careers, while others never quite get there?
Why are some coaches, consultants and professional service providers able to operate their businesses at a very high level, making a very good living and living the life they imagined when they went into their own businesses, while others languish, never quite ‘figuring it out’?
I don’t think that success in any endeavor can be explained ONLY by intelligence, hard work, luck or ‘good’ genes…

We took a trip out to left field with a slew of St. Patrick’s Day related posts. We got back to business with some great content this week.Related Articles
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Yesterday we had a great regional conference organized by Revenue North. The topics ranged across business, technology and marketing and I opened the day with a discussion of the dangers of SEO.

So much has changed in the search engine optimization industry. One of my attendees even joked with me that I had conflicting advice just a couple years ago…

How can a 25 year old business owner out perform her 45 year old competitor?

Some people have been in business for 5 years’ and they have 5 years’ worth of business experience.
Some people have been in business for 25 years’ and have 1 year’s worth of experience, repeated every year…

YouTube Gen C Stats Show Cross-Device Connectivity as Video Giant Reaches 1 Billion Monthly Users
YouTube made two interesting announcements this week, one each on the YouTube Global and Google Agency blogs. In a study of  Generation C multiscreen behavior, Google researchers found:

47% of Gen C users interact with YouTube as a destination site by actively searching for videos…

I’ve always considered myself quite the sneak when it comes to marketing on Facebook. But today, I learned that Facebook has been keeping secrets from me, too …
Due to Facebook’s heretofore rather strict guidelines on what businesses can and cannot do when it comes to cover photos — specifically, the rule that businesses can’t include calls-to-action (CTAs) in their cover photos — I was forced to brainstorm clever ways to get some CTA action on that prime visual real estate…

When I was a kid my folks cut out an advertisement from the Times that featured the opening lines from Charles Dickens’ “A Tale of Two Cities” and put the page in a safe place on my bedroom desk. “It was the best of times, it was the worst of times, it was the age […]

If you are looking for a new job as this week comes to an end then you should check out the Marketing Pilgrim Internet Marketing Job Board.
If you are looking for that perfect hire you would be hard pressed to find a better audience than ours for just $27 / per month per listing as well.
 
**UPDATED as of March 21, 2013** Here is a quick sampling of some of the jobs listed currently…

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Testimonials and reviews can be powerful tools on your website or landing pages. As external factors, they have the ability to relieve customer anxiety on almost any issue. From concerns on product quality to cost justification to usability, testimonials can be used to alleviate very specific areas of anxiety…

Welcome to the latest episode of Explore Marketing Uncensored, Social Media Explorer’s official podcast. Explore Marketing Uncensored is your one-way ticket into the twisted minds of some of the greatest digital marketing and social media thought leaders around. The goal: to provide marketing executives with the knowledge they need to be rock stars in their organization…

What’s a heatmap, you ask? Oh — just one of the most valuable tools for diagnosing costly user experience problems.
By using software like Crazy Egg, you’ll be able to understand where people are clicking, where they’re scrolling, and where you need to make changes to improve conversions…