Why You Might Be Losing Rankings to Pages with Fewer Links, Worse Targeting, and Poor Content + MORE

Posted by randfish
Most of us have a pretty good sense for the best ways to improve our search rankings, including earning links, targeting the people who search for us, and making sure our sites contain high-quality content. Sometimes, though, we get outranked by sites that clearly have work to do in these areas…

Moz has released their 2013 search engine ranking factors, surveying 120 SEO professionals and having them rank different search factors. While this isn’t the full survey data, it does have a lot of interesting information to consider.

I feel passionately that SEO is not a standalone discipline, but something that needs to be integrated into the thought process behind every digital business decision. The following are 6 examples of digital business decisions that should integrate SEO as part of the process…
1. Domain purchase
There are 2 trains of thought when it comes to selecting the right domain for your website…

According to today’s announcement, Yahoo Image Search has been updated to deliver Getty Images for travel-related searches. When a user performs an image search on a specific place or country, Yahoo will serve up a collection of Getty Images from the location. Users can hover over an image to….

Is “it” over? No.
For SEO practitioners, it’s been quite a bumpy ride over the past few years. Costs have gone up, the broader economy has continued to go south, and margins may have gotten a bit tighter.
Algorithms have gotten more wild, more complex, and Google has continue to trend towards less transparency while increasing their consumption of the SERPs…