TripAdvisor ProActively Adopts Viewability Standard With “Delayed Ad Call” + MORE

TripAdvisor ushered in a big change to their display ad placement platform last week that could have repercussions well beyond the travel industry.  In a proactive response to ad industry initiatives to move from a “served” to a “viewable” impression metric, the company…

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If you received traffic from a search engine today, send a thank you card to Alan Emtage. He built the very first computer search engine back in 1989. But sadly, he was so far ahead of his time, he didn’t see the future value in what he created so he didn’t file a patent or lay any claim to the technology…

Social Media Explorer is proud to announce our partnership with The Financial Brand to release the Retail Banking Power 100, a list of the top 100 banks and the top 100 credit unions on Facebook, Twitter and YouTube. This list is a joint effort to celebrate those who are doing amazing things in social media…

Businesses of all sizes often struggle to find high impact, low cost methods of attracting and engaging customers.
While some say social media and SEO have leveled the playing field, blogging is by far one of the most effective ways for small businesses to achieve numerous business objectives.
What can you achieve with a blog? As a content management system that can be optimized for search and social shares, blogs with great content can help a company attract new customers, engage existing customers, connect with journalists and connect with potential new hires…

In marketing, there’s no such thing as a Little White Lie. Every lie, no matter how small, has the potential to become big and toxic when it’s exposed.

Everything changes
When we discover someone has lied to us about something, it causes us to question everything else they say. We wonder what bigger lies they could be telling us…

I’m in San Diego today speaking at Social Media Marketing World. The message of content marketing has certainly taken root in the digital and social marketing space and as the message of content, content, content grows louder and louder so too does the level of frustration.
photo credit: Exothermic via photopin cc
Producing content actually requires some work…

Welcome to the Yottabyte Era. Yottabyte, which is equal to one quadrillion gigabytes, is the term to describe the next frontier of data technology. We’re now in the so-called Exabyte. Before that we had the Terabyte and Petabyte eras. However you define the amount of data that’s at the disposal of PR and marketing professionals, […

Looking for a simple way to enhance user experience on your website?
It’s as simple as adding white space.
White space refers to the empty space between paragraphs, pictures, buttons, icons and other items on your web page. In web design, it’s one of the many areas that can affect customer perception and their subsequent experience…

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There are over 294,000,000,000 emails sent each day. 294 BILLION. The average person receives 72 emails per day and spends up to 30% of their working day in their inbox. That’s a lot of competition. To give yourself the best chance of cutting through with your email marketing you need to send emails your customers love…

A playlist to show how deep the line-up at Coachella 2013 really is.Related Articles
Jackpot! A Mental Vacation Via PlaylistThe TV Theme Song Work Playlist ParadoxA Playlist Inspired By My First Blog

In some way, shape, or form, events are probably a part of your inbound marketing strategy. Whether that means attending, sponsoring, or hosting your own industry event, every marketer should be thinking about how events fit into their overall inbound marketing strategy.
But here’s the thing with industry events — they can be costly…

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MarketingSherpa and MarketingExperiments Optimization Summit 2013, May 20-23, in Boston, is rapidly approaching. For this blog post, we are featuring a video excerpt from one of last year’s presentations.
Speaking in this video clip is Tony Doty, Senior Research Manager, MECLABS, on involving IT when prioritizing the testing sequence in a testing and optimization program…

Last week no one cared what my Twitter name was – and I was thrilled about that.  At dozens of social media centric events, the Twitter or Facebook or LinkedIn or Pinterest question has become the de facto proof of purchase. People write their Twitter names on their nametags. They try desperately to distill their own social credibility into a virtual chest tattoo…

  

If we look at email from a signal-to-noise perspective, then one-to-many emails are undeniably in the “noise” category; people are exceedingly good at ignoring them. Even Gmail and Hotmail are helping us ignore them by providing smart inboxes that sort incoming messages.
Emails from our families, friends and coworkers, however, are “signals…

Vocus has released new and enhanced mobile versions of its Marketing Suite. The updates include an updated version of mobile web access, and the first tablet-version of Vocus Marketing Suite. Now, Vocus Marketing Suite users can better manage their integrated marketing campaigns wherever business takes them…