The Anatomy of Inbound Selling + MORE

LinkedIn announced today that Sponsored Updates are rolling out to companies with a LinkedIn account representative. By the end of the month administrators of all 3 million Company Pages will have access to LinkedIn Sponsored Updates. Billed as “content marketing in the world’s only…

Please visit Marketing Land for the full article…

High response rates and building a great database of prospects are two key reasons to employ online contests via the web, mobile and Facebook. More than 70% of big companies will use contests in their strategies by 2014. One in 3 of those contest participants will agree to receive information from your brand via email…

Where to Start Your Social Media Strategy
Whether you’re a bricks and mortar mom and pop business or a 100% online digital enterprise, NOT participating in social media is no longer an option. In many ways today’s social networks represent the new discovery engine. Consumers and business decision makers are sending their friends and colleagues to websites they like through their browsers and desktops and, increasingly, their mobile devices…

We the people are entitled to certain, unalienable rights; life, liberty, the pursuit of happiness and Facebook on our cell phones. Yes, I know there was a time when only the very elite (smartphone owners) could see their cousin’s funny, daily memes while on the go but Facebook is working to change all of that…

This is a guest post. The author’s views are entirely his own and may not reflect the views of WordStream.I was a typical silicon valley engineer, doing the boring old routine.Wake up after pressing snooze 7 times, fight traffic on 101, sit in a really BORING meeting with a technically inept manager who thinks the programming language Java is a caffeinated product, pretend to “work” (note: surfing on eBay is not a waste of time, but a valuable contribution to eBay’s crowdsourced website quality assurance), go to lunch and bitch/complain/moan about our crappy jobs, then take an hour long nap in the conference room underneath the table so no one would see me…

“Stop acting like a child!”
When’s the last time you heard that? Most likely it was when you were growing up and your parents were trying to get you to stop throwing temper tantrums or tormenting your little brother. But even as adults, we sometimes get admonished for being immature. After all, no one wants to work with someone who acts like a child, right?
Not so fast…

The Anatomy of Inbound Selling written by John Jantsch read more at Small Business Marketing Blog from Duct Tape MarketingFor that last few years marketers have been using the term “inbound” to define a major shift in buyer behavior. With so many ways to block out unwanted messages and traditional outbound marketing and sales efforts, smart marketers have turned heavily to an approach that is more about being found than going out and hunting…

  

We are very happy to present a sample chapter from the upcoming printed Smashing Book #4: New Perspectives on Coding, written by Paul Tero. Please note that the second part of this chapter will be published next week. If you can’t wait until then, feel free to download the full chapter which is available in the Smashing eBook Library Demo…

ROI has pretty much been the Bermuda Triangle of online marketing.Related Articles
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In 2009 a candy brand launched a campaign that would scare marketers off from using Twitter for years.
Skittles decided to tap into the growing popularity of Twitter and engage their youth audience with an idea that probably seemed brilliant on a whiteboard. They replaced their usual brand homepage with an automated stream of Tweets from anyone who mentioned their brand name…

If used correctly and as part of your overall customer service plan, live chat software has the ability to increase conversion rates by giving customers instant access to a live support agent right while they’re on your site.
But if you think simply slapping up an online icon and waiting for the orders to roll in is all it takes, you’ll be sadly disappointed…