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According to the Nielsen Norman Group, most users stick around less than 59 seconds. So, if you don’t capture the user’s attention in less than a minute, you’ve lost them.
I’ve dubbed this “the 59 Second Rule…
Drum roll. . . .
183 million Americans watched more than 44 billion online content videos.
They also watched more than 20 billion video advertisements popping up from only 15.8 billion in May…
Unlike many other industries, the Web design community is all about sharing knowledge and experience. Each of us is very lucky to be part of such a great and useful learning environment, and it is up to us to embrace it — to embrace our learning experiences, and also to embrace our ability to share…
Online Marketing News: Fortune 500 Social Media Pops, Sharknado!. Boomers Online Not TV, Ecomm & Tech Boost Spending
The annual study of Fortune 500 company blogs and social media use by the University of Massachusetts Dartmouth has been published for 2013 indicating the largest increase in corporate blogs since 2008. Other statistics from the report:
77% of Fortune 500 companies have at least one Twitter account
Consumer Food Products and Specialty Retailers lead with Twitter adoption
Facebook, Google and Starbucks have the largest Twitter following with a combined 20,000,000 Twitter followers
69% of Fortune 500 companies have a Facebook fan page
Facebook, Coca Cola and Walt Disney have the largest Facebook following with a combined 300 million fans
69% of Fortune 500 companies have a YouTube account
9% of Fortune 500 companies have a Pinterest account
35% of Fortune 500 companies have an active Google+ account…
And when it comes to choosing the right format for your next blog post, there’s quite the smorgasbord to choose from. Perhaps how-to posts are your forte. Or maybe you just can’t resist the list. But just because you have a signature format, doesn’t mean it’s necessarily right for the topic you’re blogging about…
Email Marketing Content: Trawling the Customer Service FilesIt Always Comes Back to ContentBenchmark Email New Feature: Add Personal Greetings
Many people who write blogs, newsletters, email marketing, ect, think they are growing a tribe or community, when in fact, they are doing the opposite.
Allow me to explain.
Content marketing… and buckets
The problem with trying to fill a bucket, which has a big hole in the bottom, is that the water flows out just as fast as it flows in…