Marketing Day: July 2, 2013 + MORE

Typical analytics provides a lot of insight into “how many”, “when” and “where” the visitors come and go on your site, but not a lot of information on why they actually are. Understanding who is coming can lead to improved content strategies so you can tap into your visitors’ emotion and better understand their intent…

What problem are you solving?
It’s one of the most basic and fundamental questions in business … and one that most brands believe they need to be able to answer. The best ideas solve problems, right? There is a problem with this logic. Ideas that make money or change the world don’t just solve problems…

(Image Source)
I am not a cat person. I feel strongly that a pet is in violation of the pet-owner contract if it considers you its property—so cats really aren’t qualified to be pets at all.
Perhaps this is why I find the phenomenon of the Crazy Cat Lady so intriguing. (I assume you know what a Crazy Cat Lady is; if the picture above doesn’t make it clear, you may want to find a cave closer to more populated areas…

According to Google Operating System, Google is testing larger thumbnails for news results. This may not seem like a big deal, but it kinda is. Because it’s not just the photo that’s changing, it’s where the title lands that is important. Have a look.
This is what you see if you search for a news story using the “Web” tab…

Companies eager to meet the digital information needs of customers are faced with the challenge of creating content on a regular basis and with few additional resources. Customers expect useful information that is easy to find, consume and share, but how can resource strapped marketers meet those expectations?
On the content marketing maturity journey, the transition from creating very little content makes way for the practice of “more” content, followed by more + meaningful content…

We see our clients struggle often with the tone of their content… they’re concerned that their content is too sophisticated or not sophisticated enough for their audience. We believe that a range of sophistication is most effective. Readers looking for high-authority content skim past the content that’s not of interest…

Here at WordStream, I am not only a Customer Success Specialist, but I am also a Premier Consultant. As a Premier Consultant I meet with clients every two to four weeks to discuss the state of their account and what they should be doing to improve it. On these calls we can really dig into what our advertisers need to be doing to improve their account, whether that’s setting up brand new remarketing campaigns, digging into how to improve quality score, or helping to analyze advanced metrics in Google Analytics…

Stories are powerful.
For ages, they’ve been used to convey messages, teach values, and pass on wisdom from one generation to the next.
They can tap into our deepest emotions… entertain us… inspire us… and move us to action. That’s why if you’re serious about improving your results, you’ll want to put the power of story in your copy…

It’s official Google Reader is no more. For those now scrambling to find an alternative I present the crowdsourced List.ly list of Google Reader Alternatives.
Still want to access your subscriptions and other Google Reader data? You have until July 15th to do so or it will be deleted as well – Go to Google Takeout and download your Reader data…

  

In the 1950s, when consumer electronics such as vacuum cleaners and washing machines emerged, there was a belief that household chores would be done in a fraction of the time.
We know now it didn’t work out that way. Our definition of clean changed. Instead of wearing underwear for multiple days, we started using a fresh pair every day, and so the amount of washing required increased…

For over 20 years, I have spent most of my career largely in a world filled with sales and marketing professionals, and I am often baffled that one group will often embrace a new technique or method, while the other will completely ignore it. No place is this more apparent than in the world of social media…

In my opinion, there’s no real need to insert the first 3 words of this sentence into your newsletter, blog or social networking update. What you write is, by default, your opinion.

Here’s why I want you to reconsider using those words in your marketing messages, unless you legally have to…

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Toss All The Text You’d Like On Facebook Covers, The 20% Rule Has Been Lifted A longstanding anti-text-heavy term has been lifted from…

Please visit Marketing Land for the full article…