Keeping The Big <picture> Small: How To Avoid Duplicate Downloads In Responsive Images + MORE

It was a big week for us at Benchmark. We launched our brand new podcast called Heart of Business. We’re giving away a bunch of iTunes gift cards to celebrate, so make sure you check it out.Related Articles
Weekly Wrap: Goin’ to Coachella…In My MindIntroducing the Heart of BusinessDefending Cake over Liability Issues – the Weekly Wrap

Meetup CEO Scott Heiferman is pretty opinionated, especially about Google Glass.
Let’s keep this simple. Watch this video from Business Insider and tell us in the comments why you agree or disagree with his take.
Have a nice weekend.

It’s Mother’s Day this Sunday in the United States and many other countries around the world. It’s also another example of how much last-minute purchase activity happens on mobile devices. xAd, a mobile ad ntework, looked at data from last year to create an infographic showing…

Please visit Marketing Land for the full article…

Your customers want more personalized messaging and content. In fact, 64% believe it’s more important that companies represent them with relevant offers, compared to 36% who don’t want their activity tracked. Given the tools available to block ads, tactics to stop tracking, opt-in nature of communications and social participation, it’s clear that customers who do choose to interact with brands expect a more personalized experience as a result…

Love infographics? You aren’t alone.
Infographics — from large to small, simple to complex — are being created and shared by marketers every day. With great success.
If you’re ready to join this trend and impress your followers with creative, informative designs that build your brand, then grab your favorite drink, sit back and relax, and check out these resources…
First, some light reading
1…

Too many companies launch their social initiatives out of their marketing department without any plan for customer service issues. Consumers don’t care that you’re on social media for marketing… they just want their customer service issues taken care of. The irony is that poor customer service response will destroy social media marketing efforts altogether…

Recently, a friend and fellow marketer asked what aspect of their favorite podcasts did people enjoy the most. I admit, I didn’t give my most honest answer.
My favorite thing about my favorite podcast is that it’s only 15 minutes long. I’ve been listening to the very excellent Writing Excuses podcast for over a year now…

Sometimes we work so hard within our business, that we find ourselves missing the bigger picture. We get so wrapped up in what we are doing, that we lose track of where we are going.
Looking at YOUR bigger picture
Take some time out today, to look at your bigger picture. Here are just a few things to consider:

Are you on course to achieve the goals or targets you set for your business in January?
Is your cash flow looking OK? How about 3 months down the road from now?
Are the fees or prices you charge keeping up with inflation or are your profits slipping?
Are you getting more referrals from your clients than last year or fewer referrals?
Are you retaining more clients than you were last year?
Are you attracting the right type of clients or too many time wasters?
Are you working too many hours?
Are you working too few hours?

It’s all too easy to mistake movement for progress…

We all have an inner monologue. In fact, sometimes those internal thoughts even get their big break as spoken words — oftentimes verbalized in a snarky, frustrated, or sarcastic tone. But have you ever been curious to know what your marketing brethren are thinking as they’re drafting those blog posts, designing those calls-to-action, or segmenting that email list?
 
One of my colleagues recently stumbled across this awesome piece of curated content — compiled from the random thoughts of a guy named Aaron Karo at ruminations…

10 Posts to Score You a 10/10 On Your Quality Score (Image source)
The number one question we get over here at Unbounce is “How can I improve my Quality Score?” Marketers constantly want to know how they can improve their Quality Score so their landing pages rank higher. If you have spent any time in paid search, you’ll know that Quality Score is a BIG deal and if you opened this post, you probably already realize how important it is…

  

The <picture> element is a new addition to HTML5 that’s being championed by the W3C’s Responsive Images Community Group (RICG). It is intended to provide a declarative, markup-based solution to enable responsive images without the need of JavaScript libraries or complicated server-side detection…

What if you could spend 3 entire days working on your business with only seven other business owners under my guidance. Oh, and what if it was free.
I am conducting and filming a live 3 day workshop in San Francisco June 26-28 and eight lucky business owners get to join me for free as my in-studio business case studies…