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Remember: Your biggest fans can attract new leads (Image source)
Too often, when marketers think of attracting new leads to their product or service, they forget one of their most powerful tools: happy customers. There is nothing more attractive to leads than seeing happy customers who already use your service or product…
People were offering up Celtics tickets, cooking lessons, personalized rap songs, and, in my case, the @HubSpot Twitter account. As HubSpot’s social media manager, I was a little uh …
Not the ones who give us the best deal or the best service. Not the ones who do the best work. But the ones we like the best.
That being the case, getting your prospects to like you is an important part of the selling process.
So how do you become likable in digital marketing, where you may never meet with or talk to your customers?
More specifically, how do you do that on a single sales page?
There are five things you can do to up the like-factor of your sales copy…
As a marketer striving to make your mark in this competitive world, you’re probably constantly looking for solutions to help you devise the most innovative marketing program…
Most small business owners miss out on great, free exposure, because they fail to advertise their products or services, to the people who see them each day.
For example, their car is seen daily by lots of people, yet they have nothing displayed on their car to promote their business. They wear a t-shirt during the summer, but don’t think to get one with their company logo on it…
The latest offering is actually pretty interesting. The Klout blog explains
Today we’re announcing a partnership with American Airlines that gives Klout users access to nearly 40 worldwide lounge locations including San Francisco, Dallas, Los Angeles, New York, Tokyo, London and many more…
Podcasting is making a comeback thanks to a growing consumer demand for content. If you’re not listening to podcasts, or better yet, producing your own audio content, you better reconsider.
photo credit: Bill Selak via photopin cc
I’ve been publishing the Duct Tape Marketing Podcast since 2005…
Editorial work at Smashing Magazine is a difficult, challenging process. It requires patience, focus and thoroughness. Our readers have high expectations, and our authors expect sophisticated editorial guidance. That’s what we are known for, and that’s where we could use your help…
Scientists have been studying the way we react to colors for many years. Certain colors make us feel a certain way about something. As long as the designer knows what these colors and emotions are, the designer can use that information to help present the business in the right way…
Lessons Learned from GoDaddy’s DowntimeEngaging User Interest with Professional Survey SoftwareDetails regarding Friday’s downtime