How the World’s Top Marketers Make Emotional Connections to win in the Marketplace + MORE

How the World’s Top Marketers Make Emotional Connections to win in the Marketplace + MORE

What Exactly Is Content Marketing?

– ducttapemarketing.com/blog/

What Exactly Is Content Marketing?What Exactly Is Content Marketing? written by John Jantsch read more at Small Business Marketing Blog from Duct Tape MarketingThe headline of this post may seem a bit odd since everyone knows what content marketing is. I mean, it’s all we’ve been talking about for the last few years. It started with rallying cries like “content is king” and more recently it’s even evolved into its very own form of marketing known as “content marketing…

Continue Reading On ducttapemarketing.com/blog/ »

Fix Your Landing Page Mistakes and Increase Conversions
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Today, the author, Peep Laja (pronounced “Pep”), founder of conversion rate optimization agency Markitekt, and the popular blog ConverionXL, is going to look at 5 different landing page examples, expose how each company is designing their landing page incorrectly and teach you what not to do…

Continue Reading On unbounce.com/blog »

A Beginner's Guide to Inbound Lead GenerationWe’ve all been through it. The moment you’re about to dig into the best darn pile of spaghetti and meatballs you’ve ever seen. Just as you twist your fork in the pasta, spear a mouth-watering meatball, and go in for the first savory bite … the phone rings. “May I speak to Aaahnooom Hahsahn?” says the telemarketer on the other end…

Continue Reading On blog.hubspot.com »

Two Words To Turn Ho-Hum into Powerful CopywritingTwo words are all that stand between you and better copy.
What are they?
I won’t keep you in suspense.
It’s a simple two-word question:
“So what?”
Asking yourself this one simple question will dramatically improve your copy. And yield powerful copywriting.
It doesn’t matter if you’re writing an email to a colleague, a memo to your staff, or a web page selling a humidifier…

Continue Reading On blog.crazyegg.com »

How the World’s Top Marketers Make Emotional Connections to win in the MarketplaceApple. Google. Disney. These are some of the most admired and in many cases, loved brands in the world.  No doubt, many companies are envious of the connection these top brands have been able to make with their customers.  A strong connection between brands and consumer manifest in many ways from retention to word of mouth to premium pricing…

Continue Reading On toprankblog.com »

Simple Responsive Images With CSS Background Images

  

With all the talk of new HTML5 standards such as the srcset attribute and <picture> element, as well as server-side techniques such as Responsive Web Design + Server Side Components (RESS), you'd be forgiven for concluding that simple, static websites can’t support responsive images today…

Continue Reading On smashingmagazine.com »

What type of clients do you choose to work with?
Are you working with the right type of clients or customers, doing work that inspires you and rewards you on every level?
Well, you should be!
The challenge here, is that many small business owners and consultants, are not choosy enough to work for great clients. Instead, they decide to work with pretty much anyone who will pay them…

Continue Reading On jimsmarkteingblog.com »

Playlist: Bands With Great ROI

– benchmarkemail.com/blogs

If I’m going to pay for concert tickets, the show better be great. With that in mind, I put together this week’s playlist of the best ROI I’ve gotten from concerts.Related Articles
Playlist: Favorite Bands & Artists on Twitter40:1 Live Google Hangout & iPad GiveawayYour Benchmark Email President’s Day Playlist

Continue Reading On benchmarkemail.com/blogs »

The Why and How for the Evolution of Link Building as Content Marketing (Part 2)We previously discussed how link building has evolved from a primary indicator for search engine relevance, why it is becoming less relevant, and tickled the idea of there being something we don’t quite understand as the future of SEO.
And so we begin…
The Previously-Unspoken Ranking Factors where Content is the Only Way to Compete
As humans, we suffer from Adaptive Bias…

Continue Reading On marketingpilgrim.com »

The Complete Guide to Yelp Reviews: Power to the People!Yelp has become the most popular Internet rating and review site since its initial inception in 2004. Yelp founders saw that word-of-mouth was a powerful purveyor of new customers, but with the classic local community structure breaking apart in an online era, how could individuals know which businesses to trust? Yelp was the answer – an online review site in which customers shared their experiences, helping others make informed decisions about restaurants, auto-repair shops, and more…

Continue Reading On wordstream.com/blog »

Conversion Optimization: 3 keys to a successful call-to-action you can learn from childhoodTweet
As part of human nature, we love to press buttons. Just think of a second grader in an elevator. Guaranteed, they will push every button in that elevator if you let them because they do not understand the cause and effect. It’s fun.
Ironically, the same reason children push buttons is a reason your customers might avoid your call-to-action (CTA) buttons…

Continue Reading On marketingexperiments.com/blog/ »