I guess it depends on your perspective, and how up-to-date (or out-of-date) your event marketing strategy is. As an inbound marketer, I’m all about finding ways to draw people in instead of interrupt them to get my message heard.
Unfortunately, it often feels like events are just totally contrary to the inbound marketing methodology…
What if your idea became a huge success?
What if it were to be the start of a pivotal moment in your life?
What if it were to be all this, yet you failed to put the idea into play?
The world is full of people, telling us what we can’t do…
Please visit Marketing Land for the full article…
Over the past 5 years I’ve given a few hundred presentations in front of crowds from 10 to 1,000.
I also make sure to attend other speakers’ presentations, sometimes to delight and sometimes to horror.
Despite that experience, I’m far from a perfect speaker…
Configuring A High-End, Mainstream Workstation On A BudgetObituary For the Upgradable CPURecognizing Toxic Chemicals in Computer Electronics
One of the classic Web usability “best practices” is to put the call-to-action above the fold. I did a little research (thank you, Wikipedia) and apparently, the term dates back to the mid-90s – practically the Paleozoic era of Web marketing.
So, is above the fold still a best practice in 2013? Let’s take a look at a recent discovery from our lab …
Background: Sierra Tucson is an addiction and mental health rehabilitation facility
Goal: Increase the total number of leads captured
Primary Research Question: Which page will obtain the most form submissions?
Approach: Multi-factor split test
The control was an average, short-form page template with a rotating banner…
It’s time to get schooled in the sales tactics of the much-revered, much-admired used car salesman. Hurray!
Okay, sure, people say they despise these types of salespeople…
Yet when we’re talking about selling online, we rarely jump to learning how the masters – like Napoleon Barragan or Dale Carnegie – do it…
For a few years, Smashing Magazine has been my first tab to start every browsing session (right after checking Gmail and Facebook). Assuming that the company was based somewhere in the US, I was quite surprised to discover that its headquarters are — from a global perspective — just around the corner from me…
I’ve long contended that repeat and referral customers are born during the first transaction…
Hmm…wow, B2B Marketing is right. 85% of you chose Twitter as your number one social platform. LinkedIn? A close second with 82%…
Trust me, you’re not alone. Most writers don’t work for Vogue, Apple, or Ferrari, and we’re faced with writing copy, blog posts, and other material for less than sexy stuff.
Fortunately, there are tons of ways to use words to amp up regular stuff…