Want To Speak @ SMX Milan? Here’s How – searchengineland.com The agenda is live, and we’re now accepting submissions to speak at Search Marketing Expo – SMX Milan, November 7-8, 2013, at the MiCo – Milan Congress Center. We’re looking for both Italian and English speakers – all conference sessions will be translated in real-time. To… Please visit Search Engine Land for the full article… Continue Reading On searchengineland.com » Early Look at Google's June 25 Algo Update – seomoz.org/blog Posted by Dr-Pete If you follow our MozCast Google “weather” tracker, you may have noticed something unusual this morning –...
Only 6% Of Top 100 Fortune 500 Companies Have Sites That Comply With Google’s Mobile Requirements – searchengineland.com Last month at the SMX Advanced Conference in Seattle, the head of Google’s webspam team Matt Cutts briefed the audience on the importance of mobile SEO. “You really need to be thinking about mobile,” said Cutts during his keynote session, “We’re starting to think a lot…. Continue Reading On searchengineland.com » Yelp Consumer Alert for Fake Reviews – searchenginepeople.com/blog Yelp has rolled out a new review filter in the form of "Consumer Alert: Something's Fishy Here…" This upside-down fishy image is there...
Scheduling Your Social Media Monitoring – searchenginepeople.com/blog If you've been tasked with managing your brand on social media, you know that there is a plethora of tools available that claim to do all the work for you. Depending on your budget and your patience for learning how to use and combine tools, you may have great solutions available, or not so much… Continue Reading On searchenginepeople.com/blog » The Right Keyword Data for the Right Job – seomoz.org/ugc Posted by russvirante Keyword data sources have long been a key tool in the pockets of search engine optimizers. There is little argument...
Duck Duck Go’s Post-PRISM Growth Actually Proves No One Cares About “Private” Search – searchengineland.com Look out, Google! Duck Duck Go is on the rise, posting a 50% traffic increase in just eight days. Is this proof people want a “private” search engine, in the wake of allegations the PRISM program allows the US government to read search data with unfettered access? Nope. Google has… Please visit Search Engine Land for the full article… Continue Reading On searchengineland.com »
SEO For Normal People: It's Only Getting Easier – searchenginepeople.com/blog SEO or Search Engine Optimization is the process of affecting a web page's results in the search engines. By following some guidelines when writing your content to include keywords and phrases in "optimal" placement; by building links to your content from other websites and directories; and by making sure that your site is able to be crawled by search, you can improve your positioning in the search engine results… Continue Reading On searchenginepeople.com/blog » The Top 4 Ways to Use Social Media to Earn Links – Whiteboard Friday – seomoz.org/blog...
App Store SEO: The Inbound Marketer's Guide to Mobile – seomoz.org/blog Posted by iseff The app ecosystem is growing quicker than almost any other ecosystem has before, and the shift from desktop web to mobile app is happening faster than even the most optimistic predictions thought. Traditionally, the Moz blog hasn’t included much content about mobile, the app ecosystem, and app marketing… Continue Reading On seomoz.org/blog » Google: Improve Your Site's Rank by Building High-Quality Sites, Not Links – searchenginewatch.com/seo Google has updated their rankings help article to state that you can improve your rankings by “creating high-quality sites.” Google...
SearchCap: The Day In Search, June 19, 2013 – searchengineland.com Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: New Updates To Bing Ads Intelligence, Excel Add-In For Keyword Research And Analysis Microsoft has released an update to Bing Ads Intelligence, the free Excel… Please visit Search Engine Land for the full article… Continue Reading On searchengineland.com » Customizing Google+ For Business Can Help Social Media Campaigns Soar – searchenginepeople.com/blog Almost every business owner understands the importance of having a website that looks professional and...
Do Stock Photos Affect Google Search Rankings? Matt Cutts Says No – searchenginewatch.com/seo Using stock photography versus original photography won’t cause any negative impact on your site’s search engine rankings. However, one caveat Matt Cutts does ponder if Google could somehow used this as a signal in future search quality rankings. Continue Reading On searchenginewatch.com/seo » SearchCap: The Day In Search, June 18, 2013 – searchengineland.com Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: DuckDuckGo Passes 3 Million Searches, Just 8 Days After Hitting...
#MozCon Speaker Interview: Aleyda Solis – seomoz.org/blog Posted by LindsayToday I’m pleased to bring you Aleyda Solis, Madrid-based International SEO at SEER Interactive, a Moz Associate, and State of Search blogger. We’re excited that she’s bringing her international perspective to MozCon, where she’ll lay out how to make the bold but lucrative move into the international market… Continue Reading On seomoz.org/blog » Google Webmaster Tools Warnings to Include Example URLs – searchenginewatch.com/seo Good news for webmasters who have been struggling to identify links and pages that have been trigger warnings in Google Webmaster Tools. Google will now include example URLs...
Google Doubletalk and the Three Bears – searchenginewatch.com/seo Small business owners who want to succeed in SEO should embrace diversity, moderation and consistency to avoid the extremes. The trick is to do real SEO that will last. And they must ignore silver bullets as they represent fairy tale thinking. Continue Reading On searchenginewatch.com/seo » Google’s Father’s Day Logo – searchengineland.com Happy Father’s Day everyone! Google has a special Google logo, aka Doodle for the day. It is an interactive slot machine type of Doodle that matches up the diverse set of fathers around the world. Here is a video of...
How to Track Website Visitors with JavaScript Disabled – seomoz.org/ugc Posted by Bojan.Jovanovic During recent years, the use of JavaScript has become a norm on the Internet. However, not everybody searches the Internet with JavaScript enabled. According to data released by Yahoo!, around 2% of users in United States search the Internet with JavaScript disabled. This figure may sound small, but if we consider that number of Internet users in the U… Continue Reading On seomoz.org/ugc » How Processing Fluency Impacts Web Marketing – Whiteboard Friday – seomoz.org/blog Posted by randfishAs marketers, we’re trained to think that our audiences consider...
SEO Tactics Die, But SEO Never Will – seomoz.org/blog Posted by Dr-PeteThis is a post that has been gnawing at the edges of my brain for years, and I think the time has finally come to write it. Our recent Moz re-brand launched the inevitable 4,789th wave (and that’s just this year) of “SEO Is Dead” posts. This isn’t a post about our reasons for broadening our brand (Rand has talked extensively about that) – it’s a post about why I think every declaration of SEO’s demise misses something fundamental about our future… Continue Reading On seomoz.org/blog » Find High...
I Have a Blog: Am I Doing Content Marketing Now? – searchenginepeople.com/blog If you're a blogger, content marketing is a term you've heard quite a few times before. In fact, we all have. Brilliant marketing sources like Moz, HubSpot, and others have mentioned content marketing countless times – not just because it's the hottest buzz word of the moment, but because it matters… Continue Reading On searchenginepeople.com/blog » Inside YouMoz: How To Guest Blog for Moz – seomoz.org/blog Posted by KeriMorgretHave you ever wondered what goes on behind the scenes at YouMoz? Here’s an explanation of what we’re looking for,...
How to Create Quality Multilingual Web Content – searchenginepeople.com/blog We explored the 3 key stages of tactical international SEO implementation in an earlier post; now its time to hone in on one particular element of multilingual SEO " content. Without high quality, optimised content, other SEO activity will be defunct. Google has long positioned good content as pivotal to all SEO activity, and recent Penguin updates have placed further emphasis on the need for relevance and user experience over keyword stuffing and black hat techniques… Continue Reading On searchenginepeople.com/blog » SPONSOR MESSAGE: 2013 Digital Trends Report – searchengineland.com This white...
Expanding Your PPC Beyond AdWords – searchenginepeople.com/blog Every now and then a company will come to me wanting to start doing some PPC for their business. Most of these businesses are small and usually relatively new, thus they have limited budget and are targeting smaller niche areas in their target market. The obvious starting point is Google AdWords. Google has nearly 70% of the search market, an advanced platform, a robust off-line editing tool, and a large online community (I highly recommend #ppcchat on Twitter)… Continue Reading On searchenginepeople.com/blog » How to Use Google Webmaster Tools to Maximize Your SEO...
How to Use Google's Disavow Links Tool the Right Way – searchenginewatch.com/seo The Disavow Links Tool used alone isn’t an effective means for recovering from a manual Google penalty or an algorithmic hit. The tool is just one component of a recovery plan and a minor one. Here’s how to correctly use the tool. Continue Reading On searchenginewatch.com/seo »
How Do Small Businesses Grow Local Inbound Links? – searchenginepeople.com/blog One of my first in-house SEO management positions was for a company called Sesame Communications in Seattle. Sesame is a leader in dental and orthodontic patient communications. They create an online presence for their clientele (dentists and orthodontists) as well as supply in-house tools to maintain patient loyalty… Continue Reading On searchenginepeople.com/blog » SearchCap: The Day In Search, June 7, 2013 – searchengineland.com Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: AdWords Image Extensions:...
How Business Listings Are Made – Whiteboard Friday – seomoz.org/blog Posted by David MihmAs a local business owner, it’s important for your business to be listed in Google’s search results. But how do you fix your business listing if the information is incorrect? In this week’s edition of Local Whiteboard Friday, David Mihm sheds some light on the complicated process that Google uses to create its business listings… Continue Reading On seomoz.org/blog » When It Comes to Favorite Tech Companies, Google Ranks #1, Apple #2 & Facebook #3 – searchengineland.com When ranking the favorability of tech giants Google, Apple and Facebook,...
SEO and Community: Like Peanut Butter & Jelly – seomoz.org/blog Posted by jennita Community and SEO blog video intro – Jennifer Lopez wistiaEmbed = Wistia.embed(“uzp07ef40o”, { version: “v1”, videoWidth: 700, videoHeight: 394, volumeControl: true, fullscreenButton: false, controlsVisibleOnLoad: true, playerColor: “0081c7” }); More and more businesses and organizations of all sizes are realizing the importance of building an online community… Continue Reading On seomoz.org/blog » Link Removal Request Tips for Webmasters & Business Owners – searchenginewatch.com/seo Are you the owner of a good quality site who has been asked to remove links? If so, you’re probably wondering why a site like...
Yahoo Officially Rolls Out New Yahoo Search Results Design – searchengineland.com Yahoo has officially announced the redesign they’ve been testing for the past couple weeks is now live. The new design boasts a faster load time, search results higher up on the page, a new navigation bar at the top, and a more consistent look with the Yahoo homepage. Yahoo also promises to… Please visit Search Engine Land for the full article… Continue Reading On searchengineland.com » How to Check the Status of Google Penguin Link Removals Using Screaming Frog or Deep Crawl – searchenginewatch.com/seo For websites hit by Penguin,...
#MozCon Speaker Interview: Karen McGrane – seomoz.org/blog Posted by Erica McGillivray I’m really excited that we’re bringing Karen McGrane, CEO at Bond Art + Science, to this year’s MozCon. A veteran of the content world, she’s a champion of making great content accessible to your audience. Karen proclaims that mobile is the best thing that’s ever happened for content… Continue Reading On seomoz.org/blog » Monetizing Site Search Queries – searchengineland.com I believe that once everyone starts thinking clearly again after the last round of Penguin updates — focusing on their business rather than on ways to game the system or...
Synergy in the Overlap of Technical and Creative Teams – seomoz.org/ugc Posted by selena.vidya SEO has turned into a very cross-discipline skillset where you absolutely need to be able to be able to communicate and break through team barriers. If I’ve learned anything in the past few years of building and managing teams, it’s that creating harmony between “technical” and “creative” teams can make or break your campaigns… Continue Reading On seomoz.org/ugc » A Universe of Graphs – seomoz.org/blog Posted by gfiorelli1 Sometimes, we have to look at things from far away to really understand them. Sequence from Contact by...
Is it Time to Take a Machete to Your SEO Strategy? – searchenginewatch.com/seo Has your site been subject to a steady decline in organic search traffic? Or even hit by a penalty? Either of these are likely signals that something is wrong in how Google perceives your site. It’s time to get clean and let go of bad SEO practices. Continue Reading On searchenginewatch.com/seo »
Sorry, BuzzFeed: Pinterest Isn’t A Better Search Engine Than Google – searchengineland.com I went on a BuzzFeed diet about a month ago, where I stopped following the site and reading the content there. I should have stuck to it, because I wouldn’t be wasting my time now dissecting one of its stupid, pageview-baiting stories. In this one, Pinterest is positioned as a better search… Please visit Search Engine Land for the full article… Continue Reading On searchengineland.com » 3 Writing Tips From An Intern Who Had To Crush It! – searchenginepeople.com/blog Everyone has to go through it once, whether it's...
How to Use Twitter to Address Your Negative Internet Reputation – searchenginepeople.com/blog Social media is a wonderful way to spread the word about your business and by using it in your marketing mix new products and services may "go viral" in a cyber-instant. But platforms like micro-blogging site Twitter also have a downside when unhappy customers or disgruntled former employees and competitors send out negative tweets to the Twitterverse… Continue Reading On searchenginepeople.com/blog » Beating a Dead Penguin – searchenginewatch.com/seo With the launch of Google Penguin 2.0 behind us, it seems the majority of folks managed to survive the challenges...
