How to Optimize Your Business Blog [Checklist] + MORE

Value Proposition: How do you create an effective value prop? – marketingexperiments.com/blog/ Tweet In today’s Web clinic at 4:00 p.m. EDT – “How You Can Use Email to Discover the Essence of Your Value Proposition (in 5 Simple Steps)” – Austin McCraw, Senior Editorial Analyst, MECLABS, will use our research to help you discover an effective value proposition, and answer questions like: What do your customers find most appealing about your offer? … Is it the price? … Is it a specific feature? … Is it the broader brand association? But first, we wanted to learn some value proposition insights...

How to Save on Entertainment Expenses

Having a good time creates memories – whether you are with your best friends or family members, it’s totally fun to be involved in entertainment. The Bureau of Labor Statistics found that the average American spends over $2,500 per year on entertainment in 2010. This statistic shows that the financial side of entertainment can sting especially if you don’t budget properly for it. With some of the tips below, you can learn how to save on expenses relating to entertainment: Choose restaurants that are under the radar: If you love to dine out, you can be tempted to go to...

Fund Your Startup With These Investor-Winning Strategies + MORE

Four Ways to Create a Winning Company Culture – businessknowhow.com You company culture has a direct impact on how happy your employees are, and that affects how they handle your customers. Here are four things you can do to create a winning company culture in your small business. Continue Reading On businessknowhow.com » Fund Your Startup With These Investor-Winning Strategies – entrepreneur.com Forget bootstrapping. Forget loans from friends and family. Secure funding from private investors and you’re positioning yourself for success. Here’s how. Continue Reading On entrepreneur.com » Where Great Start-ups Go Wrong – inc.com The reason most new companies...

Top 25 Facebook Pages April 2013 + MORE

Disposable Number Service Burner Comes to Android, Goes Free on iPhone – thenextweb.com/socialmedia/ Burner brought some hot privacy features to the iPhone last year with its disposable phone number service, and now that fire has spread to Android. Developer Ad Hoc Labs released the new app on Google Play today with a new free-to-download model that makes both the Android and iPhone apps free with an offer for one sample burner number that lasts for 24 hours, five minutes of talk time or 15 text messages… Continue Reading On thenextweb.com/socialmedia/ » Foxconn Sales Drop 19% From Slowing Demand For iPhones – mashable.com/social-media/ Hon...

How to Transition from Feedburner to FeedBlitz & 3 Alternatives to Google Reader + MORE

How to Transition from Feedburner to FeedBlitz & 3 Alternatives to Google Reader – thinktrafic.net You’ve probably heard Google is shutting down Google Reader on July 1st. What does this mean for bloggers? Should you be worried? If you run a blog there are a lot of things to know about and consider doing with this change coming up that you’ll want to take care of in the next couple months… Continue Reading On thinktrafic.net » How To List Pages On WordPress – bloggingtips.com One of the most cohesive elements in any WordPress blog is its pages. Many turn to WordPress...

SearchCap: The Day In Search, April 9, 2013 + MORE

Where and How to Start with Your Content Creation Efforts – searchenginepeople.com/blog   Although it may seem fairly straightforward,I've often found that the best content marketing campaigns usually follow a relatively simple formula when it comes to content creation. The less fuss there is the easier it will be to get content out the door and working in favor of your SEO. Start Gathering Topics One of the biggest complaints I hear from my SEO clients is that they don't know what to write about… Continue Reading On searchenginepeople.com/blog » SearchCap: The Day In Search, April 9, 2013 – searchengineland.com...

How to get more done in less time and improve your thinking + MORE

WSJ: Yahoo Wants Deeper Relationship With Apple – marketingland.com Earlier in the week I speculated that Yahoo might be able to follow Facebook’s lead and create a Home-like proprietary software layer on top of Android. But there would be risks in doing so. An alternative way to boost mobile usage and traffic might be to deepen an existing partnership with…. Continue Reading On marketingland.com » Twestival – #GivingTuesday – socialmediaexplorer.com Twestival is back! Twestival combines social media and in-person events to raise money for charity. And it works! The first global Twestival was in 2009. Since then, Twestival has raised $1.75 million...

Plan For and Recognize the Signs of Workplace Violence + MORE

Small Business Owners Worrying More – foxsmallbusinesscenter.com Small business owners are worrying more about taxes, regulations and uncertainty in Washington – and most don’t see business improving in the next six months. Continue Reading On foxsmallbusinesscenter.com » 7 Cash Flow Secrets Your Accountant Never Told You – businessknowhow.com Improve cash flow with these seven tips for small business and home business. Continue Reading On businessknowhow.com » 4 Ways a Hobby Can Boost Your Entrepreneurial Efforts – youngentrepreneur.com Student entrepreneur Will Caldwell on the importance of finding passion outside of your startup. Continue Reading On youngentrepreneur.com » 5 Things You Must...

Social Media Newsfeed: Michael Arrington Responds | Facebook Home Leak + MORE

GE's New Fridge With Hot Water Dispenser Is a Cool Idea – mashable.com/social-media/ Kitchen appliances are exploding with technology. Refrigerators now have apps and Wi-Fi to help you plan your meals, coordinate your family’s calendar and even print coupons But if access to apps on your fridge isn’t your thing, perhaps a nice, hot cup of tea is? GE has developed the first refrigerator that can dispense filtered hot water right from the door Michael Mattingly, GE’s product manager for the new Café French door refrigerator tells Mashable that GE wants to make your fridge door “the one-stop shop for...

Scribe for Microsoft Word: Content Marketing from Your Desktop + MORE

Scribe for Microsoft Word: Content Marketing from Your Desktop – copyblogger.com/blog/ Let’s face it: a lot of us still write in Microsoft Word. I know I do. And in the corporate world, it’s not even an option. Microsoft apps are just what you use. Why not do more at the point of creation? You can already use our Scribe content marketing software in WordPress, Joomla, and in our web-based application for any CMS and any client… Continue Reading On copyblogger.com/blog/ » What is the Best Blogger Super Power? – bloggingtips.com As online bloggers and marketers we can truly appreciate the...

What Types of Sites Actually Remove Links? + MORE

SMX Sydney – Ecommerce SEO; Avoiding Common Pitfalls – seogadget.com/blog It was an absolute pleasure to be a part of SMX Sydney last week, and I was fortunate enough to present on three topics one of which was ‘E-commerce SEO; Avoiding Common Pitfalls’. It’s a topic that I was really looking forward to presenting on because, being in a position where I get to see a lot of E-commerce sites many of them make a selection of very similar mistakes that could quite easily be avoided… Continue Reading On seogadget.com/blog » 8 – searchenginepeople.com/blog Post from: Search Engine People SEO...

TripAdvisor ProActively Adopts Viewability Standard With “Delayed Ad Call” + MORE

TripAdvisor ProActively Adopts Viewability Standard With “Delayed Ad Call” – marketingland.com TripAdvisor ushered in a big change to their display ad placement platform last week that could have repercussions well beyond the travel industry.  In a proactive response to ad industry initiatives to move from a “served” to a “viewable” impression metric, the company… Please visit Marketing Land for the full article… Continue Reading On marketingland.com » 70 Percent of Mobile Searches Lead to Online Action Within an Hour – marketingpilgrim.com If you received traffic from a search engine today, send a thank you card to Alan Emtage. He built...

How to Find a Celebrity Mentor + MORE

The Rising Threat of Patent Trolls and What You Can Do to Protect Your Startup – youngentrepreneur.com Tim Sparapani of Application Developers Alliance provides insight into the world of patent trolls. Continue Reading On youngentrepreneur.com » Outsourcing Frees Small Business Owners to Focus – foxsmallbusinesscenter.com Small business owners like to think they can do it all, but even the most organized business owners sometimes need some help running their businesses.   Continue Reading On foxsmallbusinesscenter.com » Why Is My Small Business in the Red? – .businessownersideacafe.com/ Perhaps one of the most difficult parts of running a small business—after the startup—is...

Enthuse.me Is An Online Profile Creator To Help You Pimp Your Personal Brand + MORE

With Google's Help, 'Glamour' Monetizes Hangouts – mashable.com/social-media/ In the two years since its launch, publishers large and small have experimented with Google Hangout to host group video chats with well-known guests, readers and staff, hoping to engage readers and attract new followers. Now, Google is helping publishers monetize their efforts. On Monday, Glamour magazine is launching a month-long series of Hangouts featuring staffers, online personalities — and products… Continue Reading On mashable.com/social-media/ » Crowdfunding nearly doubled last year with 1M successful campaigns – venturebeat.com/category/social/ Crowdfunding is getting so much bigger than Kickstarter. Last year alone, it generated 1 million...

Writing Copy that Catches your Readers Attention + MORE

15 Years Blogging And Still Learning – problogger.net A Guest Post by Chris Brogan from Human Business Works I started my first blog back in 1998, when it was called journaling. It was on some Geocities site whose name I no longer remember. From there, I moved to Tripod, and then to Blogger, a quick side-step into another platform or two, and then WordPress… Continue Reading On problogger.net » Writing Copy that Catches your Readers Attention – blogherald.com There are plenty of writers who have been studying for years and love the activity. It is definitely something that promotes a...

Penguin 2.0 Forewarning: The Google Perspective on Links

Penguin 2.0 Forewarning: The Google Perspective on Links – searchenginewatch.com/seo If you’ve been building bad links, you need to start getting in front of it now. Google has warned that a major update is coming. Start getting your business on a sound long-term footing now by building unimpeachable links and eliminating bad ones. Continue Reading On searchenginewatch.com/seo »  

LinkedIn Now Testing Facebook-Style Mentions, and Other Marketing Stories of the Week + MORE

LinkedIn Now Testing Facebook-Style Mentions, and Other Marketing Stories of the Week – blog.hubspot.com There are so many changes in the world of marketing that it feels almost impossible to keep up. Well, some big players in social media and marketing have been making moves that are hard to ignore. In fact, nary a week goes by your favorite social networks aren’t sprinting to release something new. This week is no different… Continue Reading On blog.hubspot.com » Literally throwing money down the toilet – Yes, literally! – jimsmarkteingblog.com I had to smile yesterday, on a trip to Gainsborough Old Hall,...

It's Not Just You, Twitter's Latest Android Update Doesn't Let You Access Your Profile Or DMs On The “Me” Tab + MORE

GitHub moves its hosted developer Pages to a github.io domain over security concerns – thenextweb.com/socialmedia/ GitHub, a popular software development service, announced on Friday that it migrated all developer Pages hosted on its servers to a new domain because of security concerns it had regarding malicious websites. In essence, the company felt that users who came to github.com would feel that Pages hosted on there were automatically secure since it was under the GitHub domain — this wasn’t necessarily true… Continue Reading On thenextweb.com/socialmedia/ » How to Watch The Masters Online – mashable.com/social-media/ Stuck in the office this week for...

Grab the Proven Framework for Strategic Content Marketing that Works (No Charge) + MORE

The Strength of the Web: Hyperlinks and Information – dailyblogtips.com As you might have heard, right now there’s a big debate regarding the future of the web. Some people argue that the web as we know it is dying, and that it’s going to be replaced by a closed web, experienced through individual apps like the mobile ones. Others argue that this won’t happen, and that the web will remain open and accessible mainly via the browser, be it on a mobile device or on a desktop computer… Continue Reading On dailyblogtips.com » Grab the Proven Framework for Strategic Content...

TV programming? + MORE

Weekend Favs April Six – ducttapemarketing.com/blog/ My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you check them out if they sound interesting. The photo in the post is a favorite for the week from Flickr or one that I took out there on the road… Continue Reading On ducttapemarketing.com/blog/ » How to Create a Google+ Event [Quick Tip] – blog.hubspot.com Google+ has a slew of amazing features and hidden gems that may or may not come...

A Startup Aims to Fill a Hole in the Housekeeping Market + MORE

Bakery Business Overcoming the Funding Challenge – foxsmallbusinesscenter.com An emergency room physician inspired by her son’s allergies attempts to launch an allergen-friendly cookie business, but encounters funding issues along the way. Continue Reading On foxsmallbusinesscenter.com » Stepping Inside Boise’s Startup Scene – youngentrepreneur.com No one ever called Idaho’s capital a busting metropolis. But its entrepreneurs know how to think big. Here’s a look. Continue Reading On youngentrepreneur.com » Business Start Up Checklist – businessknowhow.com Small Business Start-Up Checklist: takes the mystery out of how to start a new business. It lists the steps you need to take when starting a...

Facebook hires: data editor, UX researcher, creative strategist, country manager, more + MORE

Facebook brings ‘watched,’ ‘want to read’ and other buttons to mobile feed – insidefacebook.com With the new Timeline, Facebook users can share richer stories about the books, movies, TV shows and music in their lives. The social network is beginning to get to the vision it set out at the expansion of Open Graph in 2011. Users don’t have to Like a book, they can read it. Similarly, they can watch a movie or listen to an artist… Continue Reading On insidefacebook.com » Vine Adds Trending Hashtags to Help Content Discovery – sproutsocial.com/insights Remember how we said that hashtags are becoming...

How to Create Consistently Great Content for the Long Haul + MORE

How to Create Consistently Great Content for the Long Haul – copyblogger.com/blog/ Want to know a powerful secret weapon you can use in your quest for better creative output? Think of it as an industrial-strength antidote to resistance, creative blocks, and stale ideas. This amazing secret weapon is called a habit. Developing better creative habits is one of the most valuable things you can do as a content creator… Continue Reading On copyblogger.com/blog/ » Steps to A Successful First Guest Post – bloggingtips.com You should know by now that guest posting is great for driving traffic to your new blog....

Finding and Building Citations Like an Agency + MORE

Finding and Building Citations Like an Agency – seomoz.org/ugc Posted by Casey Meraz So you want to rank locally? If you have already worked hard to add a few citations, complete your on-site local optimization, acquire customer reviews, and build some locally relevant links, well, now it's time to shift your focus. According to David Mihm, citations make-up roughly 25% of the overall local ranking factors… Continue Reading On seomoz.org/ugc » SearchCap: The Day In Search, April 5, 2013 – searchengineland.com Below is what happened in search today, as reported on Search Engine Land and from other places across the...