Best Practices in Conversion Rate Optimization Debunked + MORE

Most digital marketers I know are fascinated with trends. And one of the best tips in predicting trends is that for many major trends, there is often an equal and opposite countertrend. I learned this from Robyn Waters, the former trendmaster at Target, who developed the idea of design for the masses, and described countertrends in her book, The Hummer and The Mini…

  

“Can you put together a digital strategy for us to review?” Requests like this strike fear into those of us who work on the Web. What do we know about putting together strategy documents? Yes, we understand the Web, but we don’t know how to write a document that is essentially a business strategy…

In this episode of Myth Busters… (Image source)
Have you ever come across a common misconception (like an unwarranted health scare) that was able to take hold with a large number of people? I’m sure you have.
In psychology, these sorts of widespread beliefs can roughly be classified as availability cascades, which are the:
…development of certain kinds of collective beliefs…

Welcome to Part 2 of my interview with marketing legend John Carlton.
In the first installment, John discussed the importance of salesmanship in marketing.
Here in Part 2, John talks about the single element that trumps even great salesmanship when it comes to successful selling.
Plus — you’ll discover the relationship between design and copy, and why all top copywriters read crime novels…

Adobe Social has added several new features, plus support for new social networks, to its popular social media management software. The company has announced tonight that Adobe Social is now integrated with Instagram, Flickr and Foursquare. On top of that, LinkedIn integration is coming soon….

Please visit Marketing Land for the full article…

We’ve all heard the expression, “You can talk the talk, but can you walk the walk?”
This idiom means a lot, particularly when it comes to proving your worth in the job market. Interviewers are constantly brainstorming new and unique questions for evaluating a candidate’s true potential, and while LinkedIn was once a great place for discovering such value, it quickly became another place where folks talked the talk …

If you are working on a new idea or project, here’s some advice. It’s something that has been extremely valuable to me and I hope you find it just as valuable too…
Great ideas are not anointed
People often ditch a new idea before it has a chance to succeed, because the feedback they get is negative…

It’s a big day in the world of domaining. ICANN (The Internet Corporation for Assigned Names and Numbers) just took the next step in changing the way we navigate around the world wide web when they signed the first four registry agreements on new top level domains.
Top level domains are those words we type after the “dot” – com, net, edu, org…

3 Website Trends That Customers (and Business Owners) Will Love written by Guest Post read more at Small Business Marketing Blog from Duct Tape MarketingThursday is guest post day here at Duct Tape Marketing and today’s guest is Andy Hayes  – Enjoy!
I know what you’re probably thinking: oh, great, another trends post…

Many advertisers we work with at WordStream have already upgraded to Enhanced Campaigns. I’ve been bullish on the changes since they were announced in February – though Enhanced Campaigns do come with some loss of control, I believe the benefits greatly outweigh the costs for most advertisers. Namely, those benefits include:Easier management of mobile campaigns and better measurement of mobile ROIMore powerful bidding tools for local ads and display banner adsFewer campaigns to manage overall – a big timesaverIf you’ve been happily chugging along with your legacy campaigns, I’ve got bad news for you…